Key Lime Interactive

DORAL, FL, August 10, 2010 /24-7PressRelease/ — Key Lime Interactive and UserZoom, the leaders in customer experience research, announced today that Hilton ranks #1 for search usability in their recently syndicated user experience study. The online usability study had panelists complete two search usability tasks: (1) Find a beach destination hotel; and (2) Find a parking rate at a specific hotel. The websites analyzed included Hilton, Hyatt, InterContinental Hotels Group, Marriott, and Sheraton. 95% of Hilton.com visitors were able to successfully find a beach destination hotel within 2 miles of the beach. The new Marriott.com site leads in terms of ease of use, and IHG.com leads in terms of satisfaction with the amount of time it takes to find a beach destination. When users where asked to find a parking rate, Marriott had the highest success rate and participants found it easiest to navigate. Nonetheless, both brand perception and the likelihood to recommend metrics were low, indicating that there is opportunity for all said brands to improve the customer search experiences for themed destinations and finding specific information about hotels.

About Key Lime Interactive
Key Lime Interactive is a customer experience research firm focused on optimizing the user experience. Our services include both quantitative and qualitative task-based testing including competitive benchmarking, prototype testing, comparative A/B testing, true intent website intercept studies, and intercept persona/customer segmentation studies.

Key Lime Interactive, LLC is headquartered in Doral, FL and can be reached at http://www.keylimeinteractive.com or by phone in the U.S. at 1-305-809-0555 begin_of_the_skype_highlighting              1-305-809-0555      end_of_the_skype_highlighting

About UserZoom:
In business since 2002, UserZoom is the leading online software research firm specializing in user experience and usability.
UserZoom offers an on-demand web-based solution (UZ Self-Serve Edition), which empowers User Experience and Marketing Professionals to cost-effectively manage and conduct sophisticated online research projects.

UserZoom Inc. is headquartered in Sunnyvale, CA with offices in Barcelona, Spain and Cheshire, UK. For more information visit http://www.userzoom.com or call (408)524-7445.

“Exploring Eye Tracking for Games User Research: A case study of lessons learned” on Monday July 26, 2010 at 4:30 p.m. in Ann Arbor, Michigan

KLI is currently running the 2010 Hotel study with UserZoom. Sign up for the UX Benchmark Hotel Industry Study today!

We’ll be there on Monday and Tuesday. Looking forward to seeing everyone!

KLI to exhibit at Internet Retailer Conference in Orlando, FL 2/15-17/2010
Come by our booth: http://www.internetretailer.com/IRWD2010/

KLI to attend IxDA. http://interaction.ixda.org/

KeyLime Interactive launches new site after grateful help from Myke and Austen at GoDaddy!  Also, big thanks to Shomari!

KLI and ESPN to present “Touchdown! Remote Usability Testing in the Enhancement of Online Fantasy Gaming” at the 2010 International Conference of the Usability Professionals’ Association (UPA).

Visit us at our joint booth with UserZoom the 52nd HFES conference in San Antonio.

For a growing number of seniors in the US, finding information on Medicare Supplemental Insurance is crucial, yet difficult. Using the UserZoom remote quantitative tool, we were able to analyze the online user experience when searching for this information on the web. Furthermore, we conducted a benchmark study to gain meaningful statistics such as ease of use, satisfaction, productivity, etc. on Kaiser Permanente, Aetna, United Healthcare, and Blue Cross / Blue Shield websites. UserZoom teamed up with Key Lime Interactive to perform this study. We will be hosting a webinar to share these results.

Join us Tuesday September 29, 2009 @ 1PM EST

https://www2.gotomeeting.com/register/385029866