What Others Say About KLI

Thank you for your wonderful work over the past couple of days. I was thrilled by the quality of the interviews & respondents and your capabilities in managing them. We look forward to getting your report and I’m sure we’re going to want to work with you again in the future – your testing gave us amazing feedback. -- The Westfield Group

Dynamic Elements in a 3D World:  Eye Tracking in Video Games

The Situation

Many gameplay issues are related to the player’s ability to notice and understand in-game cues and objects.  Typical usability techniques do not always provide adequate information regarding player awareness and understanding of these elements.

The Solution

With methods like observation and “Think Aloud”, usability specialists can observe if a player is having difficulties or if he or or she fails a task.  But in order to gain additional insight about why a player fails, these methods are limited.  Using these techniques we were able to identify when players experienced difficulty but not WHY they were struggling.  So, we attempted to answer this question using in-game eye tracking.

The Outcome

The eye tracking data helped quantify player perception of game components, such as heads-up display elements, as well as specific objects within the 3D world.  Running the study with eye tracking provided additional insights into players‘ gaze and awareness.

This enabled game designers to assess the effectiveness of key elements in the 3D world and to optimize the placement and visibility of in-game cues and objects.