Website Maintenance and Refinement: Furniture Retailer
The Situation
Major furniture retailer had just hired an agency to redesign their site. They wanted to benchmark the site and run longitudinal studies to measure the “Product Health”.
The Solution
Run quarterly true intent studies and annual competitive benchmarks on two competitor sites.
The Outcome
Site has significantly improved over last 12 months. Brand perception is steadily increasing and ease of use is significantly higher quarter-over-quarter. Tweaks to site have been widening the gap between client and competitors. Online conversion has increased by double digits.