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The Usability department recently worked with Key Lime on an eyetracking study. Key Lime was very responsive to our test needs – providing thorough access to test data and going above and beyond in their analysis. Key Lime was a great research partner and we would certainly recommend them. -- Gaming Client


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The Auto Insurance Mobile Competitive Review by KLI summarizes key features across the industry so that both industry leaders and small institutions can make at-a-glance strategic decisions. The report features key areas that drive user satisfaction and quickly identifies areas of improvement to satisfy existing and prospective customers. KLI’s research experts highlight opportunities based on a rigorous independent evaluation and that ultimately identifies trends and opportunities that move the entire industry forward.

In this detailed report, KLI profiles the competitive mobile landscape of the eight largest US auto insurance providers:

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  • State Farm
  • Allstate
  • Progressive
  • Nationwide
  • Esurance
  • USAA
  • Liberty Mutual

The evaluation includes a general discussion about what these companies are doing for their existing and prospective customers via mobile-optimized websites and apps (iOS and Android). Data is captured from actual customers of each issuer and includes screenshots of features from behind-the-login screens of each provider.

KLI shares the methods employed to rank the providers based on consumers’ self-reported preferences and insights; provides a best-in-class feature list, as well as a comparative list of the available features; and identify trends and opportunities that bridge the gap between user expectations and the current mobile auto insurance solutions.


An expert capabilities assessment, comparative feature ranking, and user ratings were combined to determine an overall score and ranking.

User feedback was incorporated by gathering responses (n=500), to understand which features and tasks were must-haves when it comes to interacting with the mobile property of an auto insurance provider.  From those results, we were able to prioritize user’s needs and preferences. We placed the features into three tiers relative to importance and these tiers played a part into the weighted score we awarded each feature when tabulating a final score for each mobile property.  Additional information about the logic included in our scoring algorithm is detailed in the full report.


Need more info? Contact sales@keylimeinteractive.com

Read the overview: Auto Insurance Competitive Index Overview PDF