KLI conducted a benchmarking study for 4 major cruise brands in late March. We presented the high level results on a webinar on April 12th. The high level report is available. Please message us if you would like a copy to: sales@keylimeinteractive.com
Sites
» Disney Cruise Lines
» Royal Caribbean
» Carnival Cruise Lines
» Norwegian Cruise Lines
Study Goals
» What is the most popular family cruise brand?
» Which site is mostly likely to be recommend to friends?
» How important is FUN when planning for a family vacation? Which brand is perceived as most fun?
» Which site offers the best search and booking experience for family cruises? What common patterns did we find » out with regards to user behavior?
» What is the perception of the Facebook page of a given brand? Is it good enough to recommend it? What do they like? What content should be added to drive more traffic/likes?
Executive Summary
» Most popular brand? Disney Cruises
» Mostly likely to be recommend to friends? Disney Cruises, Royal Caribbean
» How important is FUN when planning for a family vacation? 91% of participants indicated that FUN and PRICE are equally important
» Brand perceived as most fun? Disney Cruises
» Site that offers the best search and booking experience? Disney Cruises, Norwegian Cruise Lines has opportunities to improve
» Perception of the Facebook page? Carnival does the best job