What is Eye Tracking:
Eye tracking is a technique that captures eye movements in response to a visual stimulus. Eye tracking measures visual engagement, accuracy of finding information, preferences, noticeability, and more. We can add eye tracking to user experience research in either lab or mobile environment.
Typical Questions:
» How easy it is a find a given element or area of interest?
» How clear/dense is the information? What are the processing demands ?
» How prominent are important elements? Can users notice them?
» What is the best location for ads placement?
Case Studies:
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Media: Eye tracking was used to evaluate product placement on Lady Gaga’s video
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Mobile: IPhone application prototype testing with eye tracking for National Mall Chain |
Conference Presentations Related to Topic:
Believe Me or Your Own Eyes: Eye Tracking Entertainment (Presented at SXSW 2011 in Austin, Texas)
View more presentations from keylimeinteractive.