What Others Say About KLI

Thank you for your wonderful work over the past couple of days. I was thrilled by the quality of the interviews & respondents and your capabilities in managing them. We look forward to getting your report and I’m sure we’re going to want to work with you again in the future – your testing gave us amazing feedback. -- The Westfield Group

What is Shop Along:

Shop Along is a technique used to evaluate user behavior in their natural environment. We “shop along” participants to get the “how”, “why” and “what” about their shopping experience.

Typical Questions:

» What is the optimal place to have your product placed on a shelf or display?
» What are users first impressions?
» How visually engaged are users on your product vs. your competitors
» Do uses recognize your product?

Variations:

» Shop Along with Eye tracking

Case Study:

Shop Along: Shadowing the International Shopper