What is Shop Along:

Shop Along is a technique used to evaluate user behavior in their natural environment. We “shop along” participants to get the “how”, “why” and “what” about their shopping experience.

Typical Questions:

» What is the optimal place to have your product placed on a shelf or display?
» What are users first impressions?
» How visually engaged are users on your product vs. your competitors
» Do uses recognize your product?


» Shop Along with Eye tracking

Case Study:

Shop Along: Shadowing the International Shopper