What is Shop Along:
Shop Along is a technique used to evaluate user behavior in their natural environment. We “shop along” participants to get the “how”, “why” and “what” about their shopping experience.
Typical Questions:
» What is the optimal place to have your product placed on a shelf or display?
» What are users first impressions?
» How visually engaged are users on your product vs. your competitors
» Do uses recognize your product?
Variations:
» Shop Along with Eye tracking
Case Study:
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Shop Along: Shadowing the International Shopper |