What Others Say About KLI

The Usability department recently worked with Key Lime on an eyetracking study. Key Lime was very responsive to our test needs – providing thorough access to test data and going above and beyond in their analysis. Key Lime was a great research partner and we would certainly recommend them. -- Gaming Client

What is Shop Along:

Shop Along is a technique used to evaluate user behavior in their natural environment. We “shop along” participants to get the “how”, “why” and “what” about their shopping experience.

Typical Questions:

» What is the optimal place to have your product placed on a shelf or display?
» What are users first impressions?
» How visually engaged are users on your product vs. your competitors
» Do uses recognize your product?

Variations:

» Shop Along with Eye tracking

Case Study:

Shop Along: Shadowing the International Shopper