Join us for at UPA in Altanta this year as we run a session titled “Head to head: Usabiity testing with or without eye tracking”. This session will take place on June 22nd.
An interactive session where you’ll learn about the pros and cons of usability testing with eye tracking vs. without through a live demonstration that will include audience participation and discussion.
Half of the room will observe a study with eye tracking and the other half will observe without eye tracking. After this live demonstration, the audience will be engaged in a discussion regarding the pros and cons of these methods. All are encouraged to attend.
GOALS FOR THE SESSION:
Attendees at this session will:
- Understand how a study with eye-tracking is conducted
- Understand how a lab study without eye-tracking is conducted
- Understand the pros and cons of running a usability study with eye-tracking
- Understand when to use and when not to use eye-tracking
This session will be 90% interactive with full audience participation. During the first 30 minutes of the session, the audience will be engaged in either a usability study with eye-tracking or without eye-tracking. Attendees will act as participants, note-takers and observers. Then following this, the audience will engage in a lively discussion regarding the use of these methods.