What is a Card Sort:
Technique which identifies how users organize content in their own minds. Useful in assisting with the design of information architecture, workflows, menu structure, and website navigation paths.
Types:
Open – Users are given a list of items and are asked to place them into logical groupings for which they themselves give category names to.
Closed – Users are given a list of items and are asked to place them in already existing categories given by the tester.
Typical questions:
» How do users naturally group the items?
» What titles should be used for categories?
» Are certain items more difficult to categorize than others?
Key Lime Interactive can either perform the user research
» At Key Lime Offices in Miami, FL
» At a focus group facility in a city near you
» Online
» US and International
Case study:
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Card Sort: Commercial Bank |