What is Open Web Research:
An online study designed to understand “where” and “how” users naturally navigate the internet to accomplish a specified task online.
Typical questions:
» What site(s) are most visited to complete this task?
» What keywords are used when conducting a Google search?
» What do users expect when they reach a site and why they leave?
Studies typically consist of 400+ participants.
Case study:
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Healthcare: Research Program |