What is a True Intent:
A remote usability study designed to understand “who” is visiting your site, “what” they intend to accomplish while visiting your website, and how they rate their overall interaction during their site visit. We discover whether or not they are successful in completing their task(s) online and reveal the reasons behind an unsuccessful site visit.
Typical questions:
» What is the PRIMARY goal users are trying to accomplish?
» Does user success vary based on Intent?
» What changes can be made to improve the online experience?
» What impact does their site experience have on their likelihood to recommend the site to a friend or family member?
Studies typically consist of 200+ actual site visitors intercepted as they naturally arrive to your site over a 7-10 day period.
Case Study:
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Major furniture retailer deploys quarterly studies to track improvements |