Unmoderated
Unmoderated usability testing has become one of the best ways to gather both attitudinal and behavioral quickly and easily. This offering that was once thought to be an expensive alternative to usability testing has become an excellent value to capture a large body of users data throughout the country and internationally.
Our offerings for unmoderated web-based usability testing solutions include:
- Website evaluation/benchmarking
- Competitive evaluation
- Prototype Testing, a.k.a. A/B Testing
- Open Web Research
- True Intent Evaluation
How unmoderated testing works:
- Participants are either intercepted off your website or we invite users based on your user profile
- Participants are asked to perform a series of tasks while we capture their behavior very similar to what you would get with analytics programs.
- ALSO – better than an analytics program – we are able to ASK users WHY or WHAT they think about the experience.
- Then the team of KLI experienced consultants will analyze and synthesize your data.
- You’ll receive an executive presentation with top findings and recommendations that are actionable. You’ll also have access to all the raw data throughout the collection of data and thereafter.
Key Lime Interactive preferred vendor of choice is UserZoom, although we can conduct studies using other technologies. Key Lime selected UserZoom for its overall value as compared to comparative features available on other remote unmoderated testing platforms. This value is passed to you as a customer.