What is a Scoreboard?
Scoreboards measure the competitive landscape where typically at least 3 competitors are scored head to head against the best practices that have the highest correlation to user experience.
Typically, we measure across various channels including web, mobile, social media, advertising, email marketing, television, etc.
Typical Questions:
» Who is the best-in-class?
» What are my competitors’ currently delivering across a given set of channel? What opportunities exist?