Key Lime Interactive Commemorates 15 Years of Empowering Global UX Research Teams

Key Lime Interactive Commemorates 15 Years of Empowering Global UX Research Teams

Key Lime Interactive Marks 15 Years of Transformative UX Research, Paving the Way for Future Innovations and Inclusive Digital Experiences for their Expanding Fortune 500 Client Roster

[MIAMI, FLORIDA, Jan. 20, 2024] – Key Lime Interactive, a leading full-service UX research agency, proudly announces its 15th anniversary today. This milestone marks a triumph of innovation, growth, and a commitment to help their clients take a human-first approach. For 15 years, Key Lime Interactive has delivered exceptional user experiences for some of the world’s most recognizable brands. Since its inception in 2009, Key Lime Interactive has played a pivotal role in shaping the landscape of user experience research. They have consistently demonstrated dedication to understanding user behavior and providing actionable insights to industry-leading brands.

Key Lime Interactive specializes in a comprehensive range of UX research services. The company excels in various areas such as usability testing, competitive benchmarking, design thinking workshops, persona development, and journey mapping. Their unwavering dedication to UX research excellence has established a reputation for providing actionable insights that contribute to the success of products across a variety of touchpoints. Key Lime Interactive is consistently sought after by leading brands to address their critical research requirements.

Founder and Chairwoman of the Board, Ania Rodriguez, reflects on the company’s journey. “Reaching the 15-year milestone is a testament to the hard work, passion, and dedication of the entire Key Lime Interactive team. We are incredibly proud of the impact we’ve had on the field of UX research, and the meaningful partnerships we’ve formed with our clients.”

For the last 15 years, Key Lime Interactive has worked with a diverse portfolio of Fortune 500 clients, ranging from financial services to technology and healthcare. Key Lime Interactive’s ability to adapt to evolving industry trends and technologies is a key factor in their growing success.

“We are thrilled to commemorate 15 years of Key Lime Interactive, a journey marked by innovation, collaboration, and a steadfast commitment to excellence in UX research,” says President Eugenio Santiago. “As we celebrate this milestone, we look forward to continuing to support global UX research teams, driving more inclusive research practices, and advancing Diversity, Equity, and Inclusion (DEI) initiatives in the field. Our dedication to understanding and representing diverse user perspectives in our UX research remains unwavering, and we are excited about the positive impact our work will continue to have on shaping more inclusive and accessible digital experiences for everyone.”

In celebration of this important milestone, Key Lime Interactive is planning a series of events and initiatives throughout the year, including webinars, thought leadership articles, and appreciation events for clients and employees. We invite partners and industry peers to join in the celebration and look forward to continuing our mission of enhancing user experiences for 15 more years – and beyond.

About Key Lime Interactive
Key Lime Interactive (KLI) is a User Experience (UX) research and strategy services agency focused on helping companies take a human-first approach to building better brand experiences, products, and services. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 500 clients understand and effectively engage their customers.

Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. The company’s experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity Index™ report, which makes it easy to identify how studies meet broad DEI goals to build a more inclusive brand, product, or service.

This release first appeared on PR Web.

Key Lime Interactive Announces the Promotion of Eugenio Santiago to President

Eugene Santiago, President, KLIMiami, FL – Key Lime Interactive (KLI), a leading full-service user experience research agency for some of the world’s biggest brands, announced today that as of October 25, 2023, Eugenio Santiago has been promoted to President of the Company after having served as SVP of Research since 2018. Ania Rodriguez stepped down as CEO and shall remain the Chairwoman of the Board of Key Lime Interactive.

“Eugenio has been by my side every step of the way in building Key Lime into the well-respected UX/CX research and strategy firm it is today. Not only is he an expert researcher, he understands the ins and outs of our business and has been at the forefront of shaping our culture since the beginning,” said Ania Rodriguez, Chairwoman of the Board. “As President of Key Lime Interactive, Eugenio will continue to lead the company with customer-centric vision, expertise, and empathy.”

Eugenio is credited with creating the methodology that is used to conduct KLI’s industry-specific competitive indices which have grown from a single report back in 2012 to a thriving division of KLI’s business which releases over 10 reports spanning a variety of industries, including mobile banking, home and renters insurance, and auto insurance. Based on customer survey responses from the largest brands, the Competitive Insights report provides performance rankings as well as important insights into customer preferences, UX design best practices, and emerging industry trends and innovations. 

Additionally, Eugenio contributed heavily to the visible maturation to a more user-centered design approach for one of the world’s largest banking and technology brands. With KLI as a strategic partner, this company’s UX research team has grown from one individual conducting mostly validation-style research to a thriving team responsible for advocating and integration of the user’s needs into the product development cycle.

Key Lime Interactive President Eugenio Santiago said, “I am truly excited to lead Key Lime Interactive through the next phase of growth. Usability research plays a vital role in ensuring success of a new product or service especially through these rapidly changing times. We have a great track record in partnering with some of the largest brands in the world and I am excited to grow Key Lime Interactive’s product and client portfolio.”

About Key Lime Interactive
Key Lime Interactive (KLI) is a Customer Experience (CX) and User Experience (UX) research and strategy services agency focused on helping companies take a human-first approach to building better brand experiences, products, and services. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers. 

Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. The company’s experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity Index™ report, which makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product, or service.

This release first appeared on PR Web.