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Top Mobile Apps for Summer Travel

May 5, 2014 | airline Competitive Index mobile

by Phil McGuinness At Key Lime Interactive, we’ve provided competitive research analysis in the Auto Insurance and Banking Industry mobile app offerings for years. Now, on the heels of TripAdvisor reporting a milestone of 100 million […]

Behavioral Persona Development: A Crash Course

February 3, 2014 | airline

As the New Year begins, Key Lime Interactive has been beginning the stages of performing regularly scheduled maintenance on the behavioral personas that have been developed for various clients. As tablet use increases across all industries, we’re finding that we’re expanding personas more and more to include on-the-go context. The goal: When our clients are around the figurative design table they can refer to “Sam the Skeptic” and all relevant parties from marketing to product development can understand the target and make decisions to meet that targets defined need.
What are behavioral personas and does your company need to spend time defining them?

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