Key Lime Interactive Releases On-demand Comprehensive Mobile UX Competitive Insights for the Credit Card Industry

Miami, FL. – Key Lime Interactive has released its biannual mobile user experience competitive insights report for the credit card industry ranking the nine leading U.S. credit card issuers based on eight criteria and user feedback from 500 consumers. “Financial institutions like all brands are working diligently to ensure the best customer experience possible. Our competitive insights reports provide them with not only expert reviews but most importantly the voice of the customer. We utilize our proprietary Inclusivity Index to ensure all voices are heard” said Eugenio Santiago, Senior Vice President of Research at Key Lime Interactive. The report includes reviews of the mobile experiences for American Express, Bank of America, Capital One, Chase, Citibank, Discover, U.S. Bank, USAA and Wells Fargo. Within the review, Key Lime Interactive provides insights into the credit card issuer’s mobile website as well as Apple and Android apps. What makes this report unique is that it isn’t just an expert review of the credit card issuer’s mobile technology. The report incorporates user preferences via a 500-person smartphone user survey. Survey participants identify features and capabilities they value and view as critical for managing their finances. The result provides an importance ranking from a consumer perspective over time. The report also reviews these eight mobile user experience features and criteria.

  • Secure login process
  • Fraud protection and security
  • Account activity/history
  • Account settings/management
  • Bill payment
  • Rewards
  • Customer support 
  • Social media

Subscribers to Key Lime’s Competitive Insights have access to the full report. Competitive Insights helps track the leading competition in various industries, including mobile banking, credit cards, home and renters insurance, and auto insurance. In addition to consumer input, the report includes screenshots and a list of changes in available features from the nine analyzed competitors.  Key Lime Interactive releases the report semi-annually, highlighting the features and services consumers care the most about when it comes to mobile banking resources. The first report of 2022 marks the 24th time the company has released the credit card report. Key Lime Interactive will release the next competitive insights report for the credit card industry in Q3 2022.

 

About Key Lime Interactive

Key Lime Interactive (KLI) is a Customer Experience (CX) and User Experience (UX) research, strategy and design services agency focused on helping companies take a human-first approach to building better brand experiences, products and services. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers. Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. The company’s experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity IndexTM report that makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product, or service.

Cruise Competitive Benchmark Report

Cruise Competitive Benchmarking

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Cruise mobile ux report

Cruise Competitive Benchmarking

In these benchmark industry reports, Key Lime Interactive (KLI) uses a multi-faceted research approach combining: quantitative, qualitative, and behavioral data to provide meaningful consumer insights for a variety of industries.

Cruise Competitive Index Overview

In these benchmark industry reports, KLI combines quantitative, qualitative, and behavioral data from hundreds of participants who complete a series of common tasks on each cruise line website. Statistical analysis of this data is employed to rank sites and uncover the top drivers of loyalty and site satisfaction.

Here are the seven Contemporary & Premium Cruise Line websites and mobile sites KLI took a closer look at:

  • Carnival
  • Celebrity Cruises
  • Disney Cruise Line
  • Holland America
  • Norwegian Cruise Line
  • Princess Cruises
  • Royal Caribbean International
  • Virgin Voyages

In our 2020 Competitive Benchmark Report on the Cruise industry, we performed a survey of 2,800 people on Mobile and Desktop.

 

Read the Overview: Cruise Competitive Index Overview PDF

Mobile UX Competitive Intelligence

Senior leadership and online marketers alike can make at-a-glance decisions about key areas of the user experience to satisfy their existing and prospective customers. What does your customer want and how can you better serve them?

Our competitive analysis can help address some key strategic marketing questions like:

  • How do you rank compared to your top competitors?
  • What are the user’s top pain points using your website?
  • What are the best practices for cruise research and booking online?
  • How do you measure up in key segments (such as first-time cruisers)?

Cruise Competitive Analysis Details

The benchmark will examine sites’ top problem areas from the previous year and any site redesigns/changes made subsequently, to answer the question: Have the sites made changes that have improved or worsened the user experience?

This Cruise UX Analysis will include:

  • Statistical analysis of quantitative data
  • Multiple regression analysis to yield top predictors of desired outcomes (Loyalty and Site Satisfaction)
  • Behavioral data
  • First click analysis
  • Average time on task
  • Uncovers problems with the sites’ navigation, nomenclature, layout, clarity or prominence of key features/ functionality/ content
  • Direct user feedback
  • Insights from consumers in their own words about what they like, dislike, want, need, and their expectations and frustration
  • In-depth analysis of report buyers’ website
  • What does the site do well relative to the competition?
  • Where are the gaps between the site and its competitors?
  • Specifically, what is responsible for the gaps?  And what specific issues with the online experience drive negative user perceptions of the site?
  • Success Factors and Best-in-class examples
  • Best-in-class sites highlighted to illustrate why more users say it’s easy to use makes the best first impression, has the most appealing  activities and excursions, why more users are likely to return/recommend/ book on the site or with cruise company in future
  • Longitudinal tracking and analysis

Additional information about KLI’s methodology is detailed in our detailed report. Request Detailed Report.

View More Mobile UX Reports:

Home & Renters Insurance

This report goes far beyond a basic heuristic evaluation or expert review, KLI’s methodology is unique because it incorporates consumer preferences.

View Details

Credit Card

These insights summarize new, successful, and well-received features across the finance industry.

View Now

Auto Insurance

The evaluation includes a general discussion about what these companies are doing for their existing and prospective customers via mobile-optimized websites and apps (iOS and Android). Data is captured from actual customers of each issuer and includes screenshots of features from behind-the-login screens of each provider.

Learn More

Mobile Banking Insights

In this detailed report, KLI profiles the competitive mobile landscape of eight (8) of the top US retail banks, and ultimately reveals which bank offers its users the best mobile solutions.

Learn More

Request a Competitive Insights Subscription

Best-in-class Mobile CX Comparisons

Gain insights into typical behaviors and context for the use of your product with year-over-year brand performance ratings across mobile web + mobile app across iOS and Android.

Play-by-Play Screenshot

Get full access to a library of screenshots of your competitor’s latest mobile designs indexed by feature, brand, and release date.

Dynamic Change Tracking Tables

See when top brands in your industry update, remove or add new mobile features.

Features Ranked By Consumers

View results from over 500 active consumers on the mobile features they value most in your industry.

Chart your Course for a Better Customer Experience Today

Meet with a KLI Team Member

 

{

"These rankings acknowledge our continued focus on providing both current and prospective State Farm customers with the same great experience, regardless of how they come to us"

Patty Gaumond / State Farm

"Our C-suite asked us to find an A-Team… Having worked with Key Lime at a previous employer, I knew that there was no better team than them for actionable insights and strategic design recommendations.”

VP of Digital Strategy & Innovation / Miami Heat

“…This methodology provides the details we need in order to focus our development plans in the coming year....”

VP of eCommerce / Norwegian Cruise Line

Locations

Miami

8350 NW 52nd Ter. | STE 301
Doral, FL 33166

New York

155 Water St. | UNIT 3/12
Brooklyn, NY 11201

Join Us

Subscribe to Our CX Newsletter

Home & Renters Insurance Competitive Analysis

Home & Renters Insurance UX Competitive Analysis

See How You Rank
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mobile ux home report

Home & Renters Insurance Mobile UX Competitive Analysis

(Published Bi-Annual in March and September)

This Mobile UX Competitive benchmark report goes far beyond a basic heuristic evaluation or expert review. Additionally, thanks to our innovation arm Key Lime Labs, these insights are now available in a comprehensive platform designed for business intelligence leaders, market analysts, UX/CX strategists, and product managers who want on-demand access to the competition’s mobile customer experience.

Home & Renters Insurance Competitive Index Overview

Key Lime Interactive’s (KLI) Home/Renter’s Insurance Mobile Competitive Index Report reviews eight (8) of the largest home and renter’s insurance companies in the U.S. including:

  • Allstate
  • Farmers Insurance
  • Liberty Mutual
  • Nationwide
  • State Farm/span>
  • The Hartford
  • Travelers
  • USAA

KLI’s methodology is unique because it incorporates consumer preferences and goes far beyond a basic heuristic evaluation or expert review. An important part of our analysis is a 500-person survey of smartphone owners in which they are asked to weigh in and identify the features and capabilities that they consider critical for a successful experience with the mobile site or app offered by their home/renter insurance company.

KLI’s intent in creating this third-party syndicated report is to:

    1. Provide consumer-driven data to help guide insurance companies as they prioritize features to implement. This guidance will be based on the results of a current consumer survey.
    2. Summarize how the insurance companies differentiate themselves from their competitors through the capabilities and features that they offer.

View Competitive Benchmark Overview: Home/Renters Insurance Competitive Overview

Mobile UX Methodology

To create an overall score, we combine a capabilities assessment with user feature importance ratings. The capabilities assessment is created by examining the feature coverage of insurance sites and applications. User ratings are determined by a consumer survey and card sort.

Our review of the primary mobile properties includes a full verification of the insurance companies’ capabilities. The unmodified score represents feature coverage or the company’s offerings by category. This is a binary evaluation reflecting the possession of certain criteria.

Additional information about KLI’s methodology is detailed in the detailed report. Request Detailed Report.

Incorporating User Feedback

KLI conducted a consumer survey and card sort (n=500) to gather feedback about how customers prioritized features when using a home/renter’s insurance company’s mobile property. Individual feature scores were then weighted by their value to customers. The goal is to provide a metric of relative importance so that the highest-scoring company is also the one providing customers’ desired features.

 

Summary of Capabilities & Features within UX Analysis

  • Secure Log In Process
  • Access Policy Info
  • Account Settings/Management
  • Bill Payment
  • Get Quote
  • Claims
  • Alerts
  • Help/Self Service
  • Locate an Agent
  • App Interface
  • Customer Support
  • Social Media

View More Mobile UX Reports:

Mobile Banking Benchmark Report

The report features key areas that drive user satisfaction and quickly identifies areas of improvement to satisfy existing and prospective customers. KLI’s research experts highlight opportunities based on a rigorous independent evaluation and that ultimately identifies trends and opportunities that move the entire industry forward.

View Details

Credit Card

These insights summarize new, successful, and well-received features across the finance industry.

View Now

Auto Insurance

The evaluation includes a general discussion about what these companies are doing for their existing and prospective customers via mobile-optimized websites and apps (iOS and Android). Data is captured from actual customers of each issuer and includes screenshots of features from behind-the-login screens of each provider.

Learn More

Cruise Competitive Index

Each year the benchmark will examine sites’ top problem areas from the previous year and any site redesigns/changes made subsequently, to answer the question: Have the sites made changes that have improved or worsened the user experience?

View Insights

Brand Ratings

Curious who the top-ranking brands in your vertical are? Here’s a sneak peek of the top 3, but click below to request a full UX competitive analysis:

1

State Farm

Mobile Web Score: 93%

2

USAA

Mobile Web Score: 75%

3

Travelers

Mobile Web Score: 71%

Unbiased Third-party Mobile UX Research

Get the Competitive Intelligence you need to stay ahead in your industry. Competitive Insights is an intuitive competitive intelligence software, incorporates consumer preferences of features and capabilities that they consider critical for a successful experience including:

 

  • A complete listing of overall rankings
  • A detailed scoring breakdown of all capabilities and features reviewed
  • Screenshots from behind the login screens of all competitors sites & apps
  • A comparative list of current mobile capabilities available on each mobile app
  • Detailed descriptions of how users can complete tasks on the mobile device
  • User feedback collected regarding feature preferences
  • Identifies key success factors, best-in-class features, areas for improvement, and why some companies are lagging behind
KLI UX Consultants

Mobile UX Competitive Insights Subscription

Best-in-class Mobile CX Comparisons

Gain insights into typical behaviors and context for the use of your product with year-over-year brand performance ratings across mobile web + mobile app across iOS and Android.

Play-by-Play Screenshot

Get full access to a library of screenshots of your competitor’s latest mobile designs indexed by feature, brand, and release date.

Dynamic Change Tracking Tables

See when top brands in your industry update, remove or add new mobile features.

Features Ranked By Consumers

View results from over 500 active consumers on the mobile features they value most in your industry.

Chart your Course for a Better Customer Experience Today

Meet with a KLI Team Member

 

{

"These rankings acknowledge our continued focus on providing both current and prospective State Farm customers with the same great experience, regardless of how they come to us"

Patty Gaumond / State Farm

"Our C-suite asked us to find an A-Team… Having worked with Key Lime at a previous employer, I knew that there was no better team than them for actionable insights and strategic design recommendations.”

VP of Digital Strategy & Innovation / Miami Heat

“…This methodology provides the details we need in order to focus our development plans in the coming year....”

VP of eCommerce / Norwegian Cruise Line

Locations

Miami

8350 NW 52nd Ter. | STE 301
Doral, FL 33166

New York

155 Water St. | UNIT 3/12
Brooklyn, NY 11201

Join Us

Subscribe to Our CX Newsletter

Mobile UX Credit Card Competitive Benchmarking

Credit Card Competitive Benchmarking

Gain UX Mobile Competitive Insights
REQUEST A DEMOLEARN MORE
mobile ux credit card report

Credit Card Competitive Benchmarking

(Published Bi-Annual in February and August)

The Mobile Credit Card Competitive Analysis by our innovation arm, Key Lime Labs, summarizes these new, successful, and well-received features across the finance industry so that both the industry leaders and institutions, large and small, can make at-a-glance decisions. This analysis features key areas that drive user satisfaction and quickly identify areas of improvement to satisfy existing and prospective customers. KLI’s research experts highlight opportunities based on a rigorous independent evaluation and that ultimately identifies trends and opportunities that move the entire industry forward.

Mobile Credit Card Competitive Index Report


In this detailed report, Key Lime Interactive (KLI) reviews the competitive mobile landscape of nine (9) of the top US credit card issuers, and ultimately reveals which bank offers its users the best mobile solutions:

  • American Express
  • Bank of America
  • Chase (JP Morgan Chase)
  • Citibank (Citigroup)
  • Capital One
  • Discover
  • USAA
  • Wells Fargo & Company
  • U.S. Bank

This report goes far beyond a basic heuristic evaluation or expert review; KLI’s methodology is unique because it incorporates consumer preferences. An important part of our analysis is a 500-person survey of smartphone owners in which they are asked to weigh in and identify the features and capabilities that they consider critical for a successful experience with the mobile site or app offered by their credit card company. KLI’s intent in creating this third-party syndicated report is to:

    1. Provide consumer-driven data to help guide credit card issuers as they prioritize features to implement. This guidance will be based on the results of a current consumer survey.
    2. To summarize how credit card companies differentiate themselves from their competitors through the capabilities and features that they offer.

View Credit Card Competitive Index Overview: Credit Card Competitive Index Overview

Mobile UX Credit Card Methodology

To create an overall score, we combine a capabilities assessment with user feature importance ratings. The capabilities assessment is created by examining the feature coverage of credit card sites and applications. User ratings are determined by a consumer survey and card sort.

Our review of the primary mobile properties includes a full verification of the financial institutions’ capabilities. The unmodified score represents feature coverage or the bank’s offerings by category. This is a binary evaluation reflecting the possession of certain criteria.

Request a Detailed Analysis Today

Capabilities and Features to be Assessed

  • Secure Log In Process
  • Fraud Protection & Security
  • Account Activity/History
  • Account Settings/Management
  • Bill Payment
  • Rewards
  • Customer Support
  • Social Media

View More Mobile UX Reports:

Home & Renters Insurance

This report goes far beyond a basic heuristic evaluation or expert review, KLI’s methodology is unique because it incorporates consumer preferences.

View Details

Mobile Banking Analysis

In this detailed report, KLI profiles the competitive mobile landscape of eight (8) of the top US retail banks, and ultimately reveals which bank offers its users the best mobile solutions.

Learn More

Mobile Auto Competitive Index

The evaluation includes a general discussion about what 8 of the largest companies are doing for their existing and prospective customers via mobile-optimized websites and apps (iOS and Android).

Access UX Mobile Auto Report

Cruise Competitive Index

Each year the benchmark will examine sites’ top problem areas from the previous year and any site redesigns/changes made subsequently, to answer the question: Have the sites made changes that have improved or worsened the user experience?

View Details

Brand Ratings

Curious who the top-ranking brands in your industry are? Here’s a sneak peek, but click below to request a full mobile UX competitive analysis:

1

USAA

Mobile Web Score: 85%

2

Capital One

Mobile Web Score: 84%

3

CitiBank

Mobile Web Score: 78%

Competitive Insights

The unbiased third-party mobile UX research you need to stay ahead of your competitors. Competitive Insights, an intuitive competitive intelligence software, incorporates consumer preferences of features and capabilities that they consider critical for a successful experience including:

 

  • A complete listing of overall rankings
  • A detailed scoring breakdown of all capabilities and features reviewed
  • Screenshots from behind the login screens of all competitors sites & apps
  • A comparative list of current mobile capabilities available on each mobile app
  • Detailed descriptions of how users can complete tasks on the mobile device
  • User feedback collected regarding feature preferences
  • Identifies key success factors, best-in-class features, areas for improvement, and why some companies are lagging behind
Ux highlights

Mobile UX Competitive Insights Platform

Best-in-class Mobile CX Comparisons

Gain insights into typical behaviors and context for the use of your product with year-over-year brand performance ratings across mobile web + mobile app across iOS and Android.

Play-by-Play Screenshot

Get full access to a library of screenshots of your competitor’s latest mobile designs indexed by feature, brand, and release date.

Dynamic Change Tracking Tables

See when top brands in your industry update, remove or add new mobile features.

Features Ranked By Consumers

View results from over 500 active consumers on the mobile features they value most in your industry.

See How your Mobile UX Compares to the Top Brands in your Vertical

Insights

Locations

Miami

8350 NW 52nd Ter. | STE 301
Doral, FL 33166

New York

155 Water St. | UNIT 3/12
Brooklyn, NY 11201

Join Us

Subscribe to Our CX Newsletter

Mobile UX Banking Competitive Index Report

Mobile Banking Competitive Analysis

Gain UX Insights Into Mobile Banking
REQUEST A DEMOLEARN MORE
mobile ux banking

Banking Mobile UX Competitive Analysis

(Published Bi-Annual in April and October)

The Mobile Banking Competitive Index provided summarizes these new, successful, and well-received features across the banking industry so that both industry leaders and institutions, large and small, can make at-a-glance strategic decisions. The report features key areas that drive user satisfaction and quickly identify areas of improvement to satisfy existing and prospective customers. KLI’s research experts highlight opportunities based on a rigorous independent evaluation and that ultimately identifies trends and opportunities that move the entire industry forward.

Mobile Banking Competitive Index Overview

In this detailed report, KLI profiles the competitive mobile landscape of eight (7) of the top US retail banks, and ultimately reveals which bank offers its users the best mobile solutions:

  • Bank of America
  • Chase (JP Morgan Chase)
  • Citibank (Citigroup)
  • Pen Fed
  • U.S. Bank
  • USAA
  • Wells Fargo & Company

The evaluation includes a general discussion about what these banks are doing to provide for their existing and prospective retail banking users via mobile-optimized sites and apps (iOS and Android). Data is captured from actual users of each bank and includes screenshots of features from behind-the-login screens of each provider.

 

Additionally, Key Lime Interactive (KLI) shares the methods employed to rank the banks based on consumers’ self-reported preferences and insights; provides a best-in-class feature list, as well as a comparative list of the available features of the six; and identify trends and opportunities that bridge the gap between consumer expectations and the current banking solutions. This consumer-based solution differs from other similar reports as KLI uses these consumers’ preferences to weigh the importance of features.

View Competitive Benchmark Report: Mobile Banking Competitive Index Overview PDF

Competitive Index UX Methodology

An expert capabilities assessment, comparative feature ranking, and user ratings were combined to determine an overall score and ranking.

User feedback is incorporated by gathering responses (n=500), to understand which features and tasks were must-haves when it comes to interacting with the mobile property of a retail bank. From those results, KLI prioritized user’s needs and preferences, and then placed the features into four tiers relative to the importance and these tiers played a part in the weighted score we awarded each feature when tabulating a final score for each mobile property.

Additional information about KLI’s methodology is detailed in the detailed report. Request Detailed Report.

View More Mobile UX Reports:

Home & Renters Insurance

This report goes far beyond a basic heuristic evaluation or expert review, KLI’s methodology is unique because it incorporates consumer preferences.

View Details

Credit Card

These insights summarize new, successful, and well-received features across the finance industry.

View Now

Auto Insurance

The evaluation includes a general discussion about what these companies are doing for their existing and prospective customers via mobile-optimized websites and apps (iOS and Android). Data is captured from actual customers of each issuer and includes screenshots of features from behind-the-login screens of each provider.

Learn More

Cruise Competitive Index

Each year the benchmark will examine sites’ top problem areas from the previous year and any site redesigns/changes made subsequently, to answer the question: Have the sites made changes that have improved or worsened the user experience?

Access Report

Brand Ratings

Here’s a sneak peek of the top-ranking brands in your industry. Contact us to request a full UX competitive analysis:

1

USAA

Mobile Web Score: 93%

2

Chase

Mobile Web Score: 88%

3

U.S. Bank

Mobile Web Score: 88%

Unbiased Third-party Mobile UX Research

Get the Competitive Intelligence you need to stay ahead of your competitors. Competitive Insights, an intuitive competitive intelligence software, incorporates consumer preferences of features and capabilities that they consider critical for a successful experience including:

  • A complete listing of overall rankings
  • A detailed scoring breakdown of all capabilities and features reviewed
  • Screenshots from behind the login screens of all competitors sites & apps
  • A comparative list of current mobile capabilities available on each mobile app
  • Detailed descriptions of how users can complete tasks on the mobile device (e.g. pay a bill, look at account history, etc.)
  • User feedback collected regarding feature preferences
  • Identifies key success factors, best-in-class features, areas for improvement, and why some companies are lagging behind
UX success

Request a Competitive Insights Subscription

Best-in-class Mobile CX Comparisons

Gain insights into typical behaviors and context for the use of your product with year-over-year brand performance ratings across mobile web + mobile app across iOS and Android.

Play-by-Play Screenshot

Get full access to a library of screenshots of your competitor’s latest mobile designs indexed by feature, brand, and release date.

Dynamic Change Tracking Tables

See when top brands in your industry update, remove or add new mobile features.

Features Ranked By Consumers

View results from over 500 active consumers on the mobile features they value most in your industry.

See How your Mobile UX Compares to the Top Brands in your Vertical

Insights

Locations

Miami

8350 NW 52nd Ter. | STE 301
Doral, FL 33166

New York

155 Water St. | UNIT 3/12
Brooklyn, NY 11201

Join Us

Subscribe to Our CX Newsletter

UX Mobile Auto Insurance Index

Mobile Auto Competitive Analysis

Gain Insights Into your Customers & Competitors
REQUEST A DEMOLEARN MORE
mobile auto report

Mobile UX Competitive Analysis

(Published Bi-Annual in May and December)
The Auto Insurance Mobile UX Competitive benchmark report summarizes key features across the industry with the click of a button so that both industry leaders and small institutions can make at-a-glance strategic decisions. This detailed analysis features key areas that drive user satisfaction and quickly identify areas of improvement to satisfy existing and prospective customers. KLI’s research experts highlight opportunities based on a rigorous independent evaluation and that ultimately identifies trends and opportunities that move the entire industry forward.

Auto Insurance Competitive Index Overview

In this detailed report, KLI profiles the competitive mobile landscape of the eight largest US auto insurance providers:

  • State Farm
  • Allstate
  • GEICO
  • Progressive
  • Nationwide
  • Esurance
  • USAA
  • Liberty Mutual

The evaluation includes a general discussion about what these companies are doing for their existing and prospective customers via mobile-optimized websites and apps (iOS and Android). Data is captured from actual customers of each issuer and includes screenshots of features from behind-the-login screens of each provider.

KLI shares the methods employed to rank the providers based on consumers’ self-reported preferences and insights; provides a best-in-class feature list, as well as a comparative list of the available features; and identify trends and opportunities that bridge the gap between user expectations and the current mobile auto insurance solutions.

Read the overview here: Auto Insurance Competitive Index Overview PDF

Mobile UX Methodology

To create an overall score, we combine a capabilities assessment with user feature importance ratings. The capabilities assessment is created by examining the feature coverage of the auto insurance sites and applications. User ratings are determined by a consumer survey and card sort (n=500), to understand which features and capabilities are must-haves when interacting with the mobile property of an auto insurance provider. From those results, we were able to understand what users believed to be most important to them. We use this consumer data to determine the weighted score we give each feature when tabulating a final score for each mobile property.

Additional information about KLI’s methodology is detailed in the full report.

What’s in this Analysis?

In summary, this Competitive Insights report includes:

  • A complete listing of overall rankings
  • A detailed scoring breakdown of all capabilities and features reviewed
  • A complete list of best-in-class features
  • A comparative list of current mobile capabilities available on each mobile app
  • Detailed descriptions of how users can complete tasks on the mobile device (e.g. pay a bill, file a claim, etc.)
  • User feedback collected regarding feature preferences
  • A comprehensive list of all mobile apps currently available by these eight companies

View More Mobile UX Reports:

Home & Renters Insurance

This report goes far beyond a basic heuristic evaluation or expert review, KLI’s methodology is unique because it incorporates consumer preferences.

Learn More

Mobile UX Credit Card

These insights summarize new, successful, and well-received features across the finance industry.

View Mobile Credit Card Insights

Mobile Banking

The evaluation includes a general discussion about what these banks are doing to provide for their existing and prospective retail banking users via mobile-optimized sites and apps (iOS and Android). Data is captured from actual users of each bank and includes screenshots of features from behind-the-login screens of each provider.

Access Mobile Banking Report

Cruise Competitive Index

Each year the benchmark will examine sites’ top problem areas from the previous year and any site redesigns/changes made subsequently, to answer the question: Have the sites made changes that have improved or worsened the user experience?

View Details

Brand Ratings

Curious who the top-ranking brands in your industry are? Here's a sneak peek, but click below to request a full UX competitive analysis:

1

State Farm

Mobile Web Score: 91%

2

GEICO

Mobile Web Score: 89%

3

USAA

Mobile Web Score: 88%

Competitive Insights

The unbiased third-party mobile UX research you need to stay ahead of your competitors. Competitive Insights, an intuitive competitive intelligence software, incorporates consumer preferences of features and capabilities that they consider critical for a successful experience including:

 

  • A complete listing of overall rankings
  • A complete list of best-in-class features
  • A detailed scoring breakdown of all capabilities available on each mobile app
  • Detailed descriptions of how users can complete tasks on the mobile device (e.g. pay a bill, look at account history, etc.)
  • Identifies key success factors, best-in-class features, areas for improvement, and why some companies are lagging behind.
KLI UX Consultants

Inside your Competitive Insights Subscription

Best-in-class Mobile CX Comparisons

Gain insights into typical behaviors and context for the use of your product with year-over-year brand performance ratings across mobile web + mobile app across iOS and Android.

Play-by-Play Screenshot

Get full access to a library of screenshots of your competitor’s latest mobile designs indexed by feature, brand, and release date.

Dynamic Change Tracking Tables

See when top brands in your industry update, remove or add new mobile features.

Features Ranked By Consumers

View results from over 500 active consumers on the mobile features they value most in your industry.

Chart your Course for a Better Customer Experience Today

Meet with a KLI Team Member

 

{

"These rankings acknowledge our continued focus on providing both current and prospective State Farm customers with the same great experience, regardless of how they come to us"

Patty Gaumond / State Farm

"Our C-suite asked us to find an A-Team… Having worked with Key Lime at a previous employer, I knew that there was no better team than them for actionable insights and strategic design recommendations.”

VP of Digital Strategy & Innovation / Miami Heat

“…This methodology provides the details we need in order to focus our development plans in the coming year....”

VP of eCommerce / Norwegian Cruise Line

Locations

Miami

8350 NW 52nd Ter. | STE 301
Doral, FL 33166

New York

155 Water St. | UNIT 3/12
Brooklyn, NY 11201

Join Us

Subscribe to Our CX Newsletter