Let's Face it, Your Emotions Are Showing:

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The Role of Facial Expressions in User Research

by KLI | Apr 7, 2016 | Webinar, Webinars

The Role of Facial Expressions

Within User Research

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Webinar: Facial Expressions in User Research

In our first webinar of this 3-part series, we discussed the role of body language in user research. We looked at some examples of different postures, gestures, and facial expressions people often make and we shared some tips for how to respond as the moderator when you’re in those situations

In this webinar, we are going to dive deeper into facial expressions specifically and the role they play in user research. We’ll share some common situations in UX research and some of the more relevant facial expressions to pick up on while observing users. We will be discussing the seven universal facial expressions of emotion, which are:

Fear>
Happiness
Sadness
Surprise
Anger
Disgust
Neutrality

29 Virtual Events Hosted & Counting

29

Facial Expressions in UX Research

Obtaining feedback from users during a research study is not always just about listening to what people have to say. As researchers, we should listen to what participants tell us while also focusing on their nonverbal behaviors like posture, hand gestures, facial expressions, etc. This nonverbal data can be coupled with other qualitative feedback you observe, and it will help you better understand what the user’s actual feelings and emotions are during the test session.

Recognizing these facial expressions and attributes can help moderators to classify a person’s mental and emotional state throughout a test session. Utilizing facial recognition can and should be used in combination with established research methods, such as usability testing, to provide a more detailed view of users’ experiences. For example, when testing the new website of a financial institution, you may find that users are able to use the site and complete tasks successfully, but are potentially experiencing surprises in response to certain messaging on the site. It’s great that tasks are being completed successfully, but it’s the facial expressions that are commonly overlooked, and detecting these emotional reactions can and will aid in creating the most pleasant experience for users.

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8350 NW 52nd Ter. | STE 301
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155 Water St. | UNIT 3/12
Brooklyn, NY 11201

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UXPA Webinar on Presumptive Design: It’s Not Research! We’re Getting Stuff Done!

by KLI | Mar 30, 2016 | Webinar, Webinars

UXPA Webinar

Presumptive Design

UXPA

Presumptive Design & Agile UX Design

With the rise in popularity of Lean UX, Agile, and DevOps, UX professionals are facing continuing pressure to complete their work in shorter time periods than ever before. How are we supposed to identify the key concerns of our users and our customers, not to mention discover disruptive opportunities in the market in two-week chunks?

In this webinar, Frishberg, and Lambdin offer a method they’ve been using for several years and recently published in their book, Presumptive Design: Design Provocations for Innovation by MK. The pair will introduce the method in the context of Agile, comparing and contrasting it to Lean UX.

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36

About the Presenters and Host:

This webinar will be sponsored and hosted by Key Lime Interactive’s CEO, Ania Rodriguez:

Ania has served as a user UX advisor to Fortune 1000 companies around the world for nearly the past two decades on topics of User Interface Design, Product Design, and User Research. Known for her focus on actionable results and quality, Ania’s leadership has resulted in double-digit growth over the past five years and the company has emerged to become the leading user experience research firm in the US.

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8350 NW 52nd Ter. | STE 301
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155 Water St. | UNIT 3/12
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Finding the Right Tool for Your Quantitative Research

by KLI | Mar 19, 2016 | Webinar, Webinars

Finding the Right Tool

For Your Quantitative Research!

Research

So Many Tools, So Little Time

If you do quantitative research, I’m sure you’ve had this problem before. You’ve figured out how you want to test your site, and identified the perfect methodology, only to realize you need to decide on a survey tool. If it’s a tool you’ve used before, no problem, but what if it’s a different methodology? A Google search results in 10 different tools that seem to fit your needs, and you find yourself wading through pricing plans, feature lists, and marketing copy, and two hours later you still haven’t decided which tool is best for your team.

Key Lime Interactive is here to help. Being a consulting research firm, we have the opportunity to work with many different online quantitative research tools without being locked into a particular provider. In this 45-minute webinar, Phil McGuinness, one of our user experience researchers with a focus on quantitative research tools, will discuss his flowchart for choosing the right research tool based on your budget and data collection needs. In addition, he’ll provide information about how he came to recommend each solution for each particular problem, and why.

SPEAK TO AN EXPERT

What You Can Expect to Learn:

How to choose the best tool for your particular need
Why each tool is recommended by Key Lime Interactive for that solution
The strengths and weaknesses some of the most popular quantitative research tools, from the perspective of a UX Researcher

SPEAK TO AN EXPERT

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Miami

8350 NW 52nd Ter. | STE 301
Doral, FL 33166

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155 Water St. | UNIT 3/12
Brooklyn, NY 11201

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Intro: The Role of Body Language in User Research

by KLI | Mar 17, 2016 | Webinar, Webinars

The Role of Body Language

Within User Research

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Intro: The Role of Body Language in User Research

Let’s say you find yourself in the middle of a test session and the user you’re with isn’t doing the best job of articulating their thoughts and feelings. You should remain vigilant in listening to the participant, but you can also focus more of your attention on their nonverbal behaviors like posture, hand gestures, facial expressions, etc. This nonverbal data can be coupled with other qualitative feedback you observe, and it will help you better understand what the user’s actual feelings and emotions are during the test session.

In this webinar, we demonstrate common situations in UX research and some of the more relevant emotions to pick up on while observing users. Some of the gestures we will be acting out will be related to:

Confidence
Confusion
Frustration

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UX Webinar Highlights

Joining this webinar will help give you the skills you need to improve the interactions you have with your test participants, and these skills will help you generate more accurate and actionable feedback from your users.

This webinar will be an intro to the first in a series, the next one will deep dive into facial expressions, and we’ll close out the series with the power of the face and eye insights.

Questions? Let us Know!

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Locations

Miami

8350 NW 52nd Ter. | STE 301
Doral, FL 33166

New York

155 Water St. | UNIT 3/12
Brooklyn, NY 11201

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2015 Holiday Shopping Survey Overview

by KLI | Jan 26, 2016 | Webinar, Webinars

UX Research Study

2015 Holiday Shopping Survey Overview