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Archives for Category: Strategy

Planning a Better Usability Study

September 3, 2015 | Strategy usability UX

By David Hoberman   Ask any UX designer or Human Factors researcher about their most memorable moments planning or running usability tests, and you’ll hear some real eye-openers. From challenging client relations, to logistical nightmares, […]

Big Design Dallas Day 1 Recap

September 5, 2014 | Conferences mobile Strategy

If you haven’t been following our Twitter feed, then you have been missing out! Our Key Limers, Kelly Nercess, attended Day 1 of the Big Design conference in Dallas. Wish you were here soaking up all this UX […]

HTML5 or Native OS: Which is Right for Your Business?

March 3, 2014 | Android App Development ipad mCommerce mobile Strategy usability

A hot topic right now in mobile user experience is the debate between providing an HTML5 web app versus a more traditional Native OS app. Simply put, HTML5 is a method of programming a mobile website to behave like an app (think m.youtube.com) which can be accessed through any modern tablet or smartphone browser. Conversely, apps written for a Native OS are developed to run directly on Android or iOS smartphones (they are designed for each native platform), and must be downloaded through the GooglePlay Store or Apple App Store. Both approaches are a great way to provide web content to smartphone and tablet users, and they each have their own strengths and weaknesses. Which of these approaches is right for your business? At Key Lime Interactive, we are exploring this question in depth, and have key information to help you make the right decision

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