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behavioral personas/

Building & Maintaining Efficient Behavioral Personas

Date: March 26, 2014

In a free one-hour webinar, Ania Rodriguez, founder and CEO of Key Lime Interactive, will introduce you to the methods that KLI takes to build and maintain behavioral personas that can be used by all departments at a company when they need to identify or validate how they influence and accommodate your customer base.

In this 60 Minute Webinar you will learn: How segmentation and personas can compliment one another, the process for building a rock-solid persona, the anatomy of KLI’s persona deliverables and expert words of wisdom.