Using Biometrics to Understand a Diverse Market


The American consumer is changing. Join Key Lime Interactive’s VP of Client Insights, Steve Foster, as he discusses the importance of inclusion in a multicultural world, factors of diversity, and how collecting biometrics information during […]

Death of the 6 Week Research Project

Date: August 25, 2016

Working under the pressure to meet market demand, in early 2016 KLI recognized that we needed to formalize a research model that was unconventional. Our clients immediately needed research that was efficient; fast and multiple […]

Best Practices for Competitive Benchmarking

Date: July 28, 2016

Are you interested in performing Competitive Benchmarking research for yourself or a client, but don’t know where to start? Please join KLI’s Director of Quantitative Research, Dana Bishop and User Experience Researcher, Phil McGuinness who […]

The Role of Facial Expressions in User Research

Date: April 7, 2016

Obtaining feedback from users during a research study is not always just about listening to what people have to say. As researchers, we should listen to what participants tell us while also focusing on their nonverbal […]

Intro: The Role of Body Language in User Research

Date: March 17, 2016

  Let’s say you find yourself in the middle of a test session and the user you’re with isn’t doing the best job of articulating their thoughts and feelings. You should remain vigilant in listening […]

2015 Holiday Shopping Survey Overview

Date: January 26, 2016

In its 2015 Holiday Shopping Report, Key Lime Interactive (KLI) reveals the results from its January post-holiday survey of 500 consumers. The report focuses on consumer spending behavior as it relates to online and mobile […]

CX Strategy: Millennials & mCommerce

Date: September 15, 2015

mCommerce is shifting in a direction to cater towards those that are digital native (Millennials), not digital immigrant (the rest of us). Personalization and customization is a requirement for Millennials, yet many Fortune 1000 companies […]

Mood Meter: A Real-Time Satisfaction Meter

Date: July 31, 2015

We wanted to understand our user’s mental journey while interacting with a product. How do you get real-time moments of truth during Think-Aloud-Protocol? So, we created this tool to help us tell a better story. […]

Auto Insurance Mobile Competitive Index Report Overview

Date: July 7, 2015

Key Lime Interactive (KLI) releases their bi-annual Auto Insurance Mobile Competitive Index report in June and December. This bi-annual report will feature eight of the largest Auto Insurance insurance companies in the U.S., including: State Farm, Allstate, GEICO, Progressive, […]

Trailblazers Tell All: The Truth Behind Journey Mapping

Date: May 20, 2015

Journey Maps are an easy illustration that accurately represents the current customer experience with your product or service. Journey Mapping is a critical way to capture all of the major touch points that exist across the omni-channel […]

Eye Tracking The Mobile User Experience

Date: April 2, 2015

On April 2nd, our Principal Researcher & Director, Andrew Schall, and User Experience Researcher at Facebook, Jennifer Romano Bergstrom, gave an in-depth LIVE webinar on eye tracking the user experience. Eye tracking is now more […]

Home/Renter’s Insurance Mobile Competitive Index Report Overview

Date: March 24, 2015

Key Lime Interactive (KLI) releases their brand new Mobile Home/Renter’s Insurance Competitive Index Report at the end of March. This bi-annual report will feature eleven of the largest home and renter’s insurance companies in the U.S., including: Allstate, Esurance, Farmers Insurance, […]

Mobile Credit Card Competitive Index Overview 2015

Date: January 21, 2015

Following the hype of the Mobile Banking Competitive Index Report, Key Lime Interactive (KLI) releases their inaugural Credit Card Competitive Index Report on January 30, 2015. Nine of the largest credit card issuers will be reviewed, including: American […]

Mobile Payment Compatibility Apps

Date: November 4, 2014

Get the insights from our user experience specialists as they field some of the popular forms of mobile payments and they share their perspective on usability and options.

Where’s The Fire In Buying The Amazon Fire?

Date: August 26, 2014

Amazon has revolutionized the online shopping experience. Will they also revolutionize the mobile experience with their highly anticipated new Amazon Fire smartphone? Key Lime Interactive assess the strengths and opportunities of the device from a […]

Mobile Banking Competitive Index Overview June 2014

Date: June 11, 2014

In a short 30-minute webinar, we’ll introduce the report and begin the discussion about what banks are doing well to provide for their retail banking customers via mobile optimized sites and apps for both smartphones […]

International User Research

Date: June 4, 2014

Gain knowledge in the preferred methods for conducting usability studies on a global scale and learn about the dos and don’ts for regions around the world. We touch base on KLI’s research methodologies and our actionable insights to ensure consistent results while conducting user research abroad.

Building & Maintaining Efficient Behavioral Personas

Date: March 26, 2014

In a free one-hour webinar, Ania Rodriguez, founder and CEO of Key Lime Interactive, will introduce you to the methods that KLI takes to build and maintain behavioral personas that can be used by all departments at a company when they need to identify or validate how they influence and accommodate your customer base.

In this 60 Minute Webinar you will learn: How segmentation and personas can compliment one another, the process for building a rock-solid persona, the anatomy of KLI’s persona deliverables and expert words of wisdom.