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June 26, 2015 |

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The Value of UX as a Business Tool

UX is the umbrella term for the all-encompassing field of User Experience. “UX encompasses all aspects of the end-users interaction with the company, it’s services, and it’s products.” (Norman & Nielsen, 2017). As a result, UX is important because UX “measures a person’s behavior and feelings when interacting with a brand or product across many platforms” (Thomspon, 2015). Essentially, UX is a symbiotic relationship in which users expect that certain actions will return on certain outcomes. When theses actions don’t lead to those expected outcomes, the user then experiences frustration and other negative emotions. For example, when a user hits ‘purchase’ or ‘confirm’ (action) on their online shopping order, they expect that they will be then transferred to a confirmation page (outcome). If this does not happen, the user then experiences frustration, confusion, and even anger.

Who Is Your Most Influential UX Person?

Since UX is still growing and developing, we as UXers have the privilege to watch, learn from, and even work alongside some of the most influential and just plain awesome people that are a part of this field. As a result, the UX field is extremely dynamic, constantly growing and evolving due to the impact those who work in this field can make. So, we asked our team, “who is the most influential UX person for you and why?” Here are some of their answers:

KLI's Summer Reading List 2017

From VR (virtual reality), AR (augmented reality), UI (user interface), to the future and beyond, we have compiled a list of some worthwhile reads regarding the field of UX and technology. Whether you are looking to spend this summer nerding out, or simply in dire need some good reading material whilst lounging poolside, we’ve got you covered.