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Mindy Eng: Key Lime Interactive’s UX Researcher & Strategist We here at Key Lime Interactive LLC, are ecstatic to welcome Mindy Eng to our team as a User Experience Researcher. We’ve taken this opportunity to speak to Mindy about her past experiences in UX research and how this will allow her to play a great role with us here at KLI.

Smart Technology in Our Daily Lives

The Internet of Things allows our environment to adapt to us so we can better engage, learn, and live within it. Now and tomorrow, we continue to prioritize connections; connecting with your home, with your body, with your city in new ways.

The Value of UX as a Business Tool

UX is the umbrella term for the all-encompassing field of User Experience. “UX encompasses all aspects of the end-users interaction with the company, it’s services, and it’s products.” (Norman & Nielsen, 2017). As a result, UX is important because UX “measures a person’s behavior and feelings when interacting with a brand or product across many platforms” (Thomspon, 2015). Essentially, UX is a symbiotic relationship in which users expect that certain actions will return on certain outcomes. When theses actions don’t lead to those expected outcomes, the user then experiences frustration and other negative emotions. For example, when a user hits ‘purchase’ or ‘confirm’ (action) on their online shopping order, they expect that they will be then transferred to a confirmation page (outcome). If this does not happen, the user then experiences frustration, confusion, and even anger.

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