LAST-MINUTE HOTEL BOOKING APPS MOBILE COMPETITIVE INDEX REPORT
In the Last-Minute Hotel Booking Mobile Competitive Index Report, Key Lime Interactive (KLI) reviews sixteen (16) of the top travel apps. The apps include those designed specifically for booking last- minute travel as well as the top OTAs in the U.S.:
- Booking Now
- Last Minute Travel Deals
- Room 77
The review examines their iPhone and Android Phone apps (where applicable) and ultimately ranks the apps, awarding top rank to those who most effectively meet the consumers self-defined need.
This report goes far beyond a basic heuristic evaluation or expert review, KLI’s methodology is unique because it incorporates consumer preferences.
An important part of our analysis is a 500-person survey of smartphone owners in which they are asked to weigh in and identify the features and capabilities that they consider critical for a successful experience when booking a hotel at the last minute through an app.
KLI’s intent in creating this third-party syndicated report is to:
1. Provide consumer-driven data to help guide travel companies as they prioritize features to implement. This guidance will be based on the results of a current consumer survey.
2. To summarize how the travel companies differentiate themselves from their competitors through the capabilities and features that they offer.
Read the overview: Last Minute Hotel Apps Competitive Index Overview PDF
To create an overall score, we combine a capabilities assessment with user feature importance ratings. The capabilities assessment is created by examining the feature coverage of the hotel booking apps. User ratings are determined by a consumer survey and card sort.
Our review of the primary mobile properties includes a full verification of the travel companies’ capabilities for last-minute hotel bookings. The unmodified score represents feature coverage, or the company’s offerings by category. This is a binary evaluation reflecting the possession of certain criteria.
HOW WE INCORPORATED USER FEEDBACK
KLI will conduct a consumer survey and card sort (n=500) to gather feedback about how customers prioritize features when booking a hotel at the last minute through an app. The consumer survey will focus on millennials who have previously booked travel online. Individual feature scores will then be weighted by their value to customers. The goal is to provide a metric of relative importance, so that the highest-scoring company is also the one providing customers’ most desired features.
SUMMARY OF CAPABILITIES AND FEATURES TO BE ASSESSED
- Account Settings/Management
- Booking Process
- Customer Support
- Customizable Interface/Navigation
- Deals/Special Offers
- In-hotel use/check in and out
- Location Services
- Rewards/Loyalty Programs
- Search, Sort, Filter
- Sign up/Registration
- Social Media