Your Customer Journey Map is a Big Data Tool

Key Lime Interactive Webinar:

Your Customer Journey Map is a Big Data Tool
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Journey

Watch KLI’s Customer Journey Mapping Webinar:

Data-rich, but insight poor” has become adage, “most of us collect more data than we will ever need… it just sits there!” stated Sharon Davison, SVP of Client Insights at Key Lime Interactive in the webinar titled Customer Journey Mapping (CJM) Is a Big Data Tool.

“You need tools to translate complex data; numbers, words, measurements, and observations”, Sharon continues. At KLI we work with client teams to access, synthesize and highlight gaps in data trails, to develop visibility, and prioritize it, not simply mine it and move on.

Rick Damaso, UX Strategist adds “By adding multiple channels of existing data, things like web analytics, personal data, transactional data, behavioral breadcrumbs left along the way, sensor data from relevant products, and other streams to a visual journey map you’ll immediately see “what, if any, blindspots potentially exist in terms of the user’s behavior”. When we reveal these formerly unseen correlations we simplify our future planning. We can prioritize areas of focus, use cases and devise improved customer retention strategies.

 

 

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Learn More About Customer Journey Maps

To learn more about how to include your existing data into a detailed assessment of your customer’s journey, view the full webinar or reach out to our team with your questions. View all the Slides here:  Big Data and Customer Journey Mapping.

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Trailblazers Tell All: The Truth Behind Journey Mapping

Trailblazers Tell All:

The Truth Behind Journey Mapping
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CJM

The Truth Behind Journey Mapping Webinar

 

Journey Maps are an easy illustration that accurately represents the current customer experience with your product or service. Journey Mapping is a critical way to capture all of the major touch points that exist across the omni-channel experience. It’s a tool that companies use to help them see what their customers truly want – the real moments of truth/decision points and the ways in which customers go about achieving their needs.

Journey Maps help to visualize existing pain points and opportunities for future engagements with your customers. In this webinar, you’ll learn about the importance of user journeys, and ways to leverage these key components to inform your user experience strategy.

Trusted by over 100 of the world's top organizations

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CJM

Inside This Webinar

Learn first-hand experiences from some of the world’s top brands who have personal experience developing journey maps. They’ll have some tips and tricks you can use when incorporating these journeys into your overall CX strategy.

Event Hosts:

 

  • MODERATOR: Ania Rodriguez, CEO, Key Lime Interactive
  • Rima Campbell, SVP Global UX Research & Usability, Citi
  • Marta Rey-Babarro, Senior UX Manager, Google
  • Bryan Trogdon, Director of User Experience, Office Depot & Office Max

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