Mobile UX Credit Card Competitive Benchmarking

Credit Card Competitive Benchmarking

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mobile ux credit card report

Credit Card Competitive Benchmarking

(Published Bi-Annual in February and August)

The Mobile Credit Card Competitive Analysis by our innovation arm, Key Lime Labs, summarizes these new, successful, and well-received features across the finance industry so that both the industry leaders and institutions, large and small, can make at-a-glance decisions. This analysis features key areas that drive user satisfaction and quickly identify areas of improvement to satisfy existing and prospective customers. KLI’s research experts highlight opportunities based on a rigorous independent evaluation and that ultimately identifies trends and opportunities that move the entire industry forward.

Mobile Credit Card Competitive Index Report


In this detailed report, Key Lime Interactive (KLI) reviews the competitive mobile landscape of nine (9) of the top US credit card issuers, and ultimately reveals which bank offers its users the best mobile solutions:

  • American Express
  • Bank of America
  • Chase (JP Morgan Chase)
  • Citibank (Citigroup)
  • Capital One
  • Discover
  • USAA
  • Wells Fargo & Company
  • U.S. Bank

This report goes far beyond a basic heuristic evaluation or expert review; KLI’s methodology is unique because it incorporates consumer preferences. An important part of our analysis is a 500-person survey of smartphone owners in which they are asked to weigh in and identify the features and capabilities that they consider critical for a successful experience with the mobile site or app offered by their credit card company. KLI’s intent in creating this third-party syndicated report is to:

    1. Provide consumer-driven data to help guide credit card issuers as they prioritize features to implement. This guidance will be based on the results of a current consumer survey.
    2. To summarize how credit card companies differentiate themselves from their competitors through the capabilities and features that they offer.

View Credit Card Competitive Index Overview: Credit Card Competitive Index Overview

Mobile UX Credit Card Methodology

To create an overall score, we combine a capabilities assessment with user feature importance ratings. The capabilities assessment is created by examining the feature coverage of credit card sites and applications. User ratings are determined by a consumer survey and card sort.

Our review of the primary mobile properties includes a full verification of the financial institutions’ capabilities. The unmodified score represents feature coverage or the bank’s offerings by category. This is a binary evaluation reflecting the possession of certain criteria.

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Capabilities and Features to be Assessed

  • Secure Log In Process
  • Fraud Protection & Security
  • Account Activity/History
  • Account Settings/Management
  • Bill Payment
  • Rewards
  • Customer Support
  • Social Media

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Mobile Banking Analysis

In this detailed report, KLI profiles the competitive mobile landscape of eight (8) of the top US retail banks, and ultimately reveals which bank offers its users the best mobile solutions.

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Mobile Auto Competitive Index

The evaluation includes a general discussion about what 8 of the largest companies are doing for their existing and prospective customers via mobile-optimized websites and apps (iOS and Android).

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Cruise Competitive Index

Each year the benchmark will examine sites’ top problem areas from the previous year and any site redesigns/changes made subsequently, to answer the question: Have the sites made changes that have improved or worsened the user experience?

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Brand Ratings

Curious who the top-ranking brands in your industry are? Here’s a sneak peek, but click below to request a full mobile UX competitive analysis:

1

Capital One

Mobile Web Score: 84%

2

USAA

Mobile Web Score: 83%

3

Wells Fargo

Mobile Web Score: 79%

Competitive Insights

The unbiased third-party mobile UX research you need to stay ahead of your competitors. Competitive Insights, an intuitive competitive intelligence software, incorporates consumer preferences of features and capabilities that they consider critical for a successful experience including:

 

  • A complete listing of overall rankings
  • A detailed scoring breakdown of all capabilities and features reviewed
  • Screenshots from behind the login screens of all competitors sites & apps
  • A comparative list of current mobile capabilities available on each mobile app
  • Detailed descriptions of how users can complete tasks on the mobile device
  • User feedback collected regarding feature preferences
  • Identifies key success factors, best-in-class features, areas for improvement, and why some companies are lagging behind
Ux highlights

Mobile UX Competitive Insights Platform

Best-in-class Mobile CX Comparisons

Gain insights into typical behaviors and context for the use of your product with year-over-year brand performance ratings across mobile web + mobile app across iOS and Android.

Play-by-Play Screenshot

Get full access to a library of screenshots of your competitor’s latest mobile designs indexed by feature, brand, and release date.

Dynamic Change Tracking Tables

See when top brands in your industry update, remove or add new mobile features.

Features Ranked By Consumers

View results from over 500 active consumers on the mobile features they value most in your industry.

See How your Mobile UX Compares to the Top Brands in your Vertical

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Auto Insurance Mobile Competitive Index Report Overview

Auto Insurance

Mobile Competitive Index Report Webinar
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Overview

Auto Insurance Mobile Competitive Index Webinar

 

Join us for a 30-minute on-demand webinar introduction to the Key Lime Interactive Mobile Auto Insurance Competitive Index Report.

We will be giving companies an exclusive preview of the methodology behind this report. Join our Director of Quantitative Research, Dana Bishop, as she leads the overview on KLI’s competitive index. This report goes far beyond a basic heuristic evaluation or expert review.

 

Auto Insurance Mobile Competitive Index Panel:

 

  • HOST: Kelly Nercess, Marketing Coordinator, Key Lime Interactive
  • Dana Bishop, Director of Quantitative Research, Key Lime Interactive

Trusted by over 90 of the world's top organizations

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mobile auto report

Auto Insurance Mobile Competitive Index Overview

Key Lime Interactive (KLI) releases its bi-annual Auto Insurance Mobile Competitive Index report in June and December. This bi-annual report will feature eight of the largest Auto Insurance insurance companies in the U.S., including State Farm, Allstate, GEICO, Progressive, Nationwide, Esurance, USAA, and Liberty Mutual. The review examines these competitor’s mobile sites as well as iPhone and Android Phone apps and ultimately ranks the insurance companies, awarding top rank to those who most effectively meet the consumer’s self-defined needs.

Attend Our Next Virtual Event!

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Home/Renter’s Insurance Mobile Competitive Index Report Overview

Home/Renter’s Insurance

Mobile Competitive Index Webinar
Join our Next EventSubscribe for CX Insights

Report

Home/Renters Insurance Mobile Competitive Index Webinar

 

Join us for a 30-minute on-demand webinar introduction to the Key Lime Interactive Mobile Home/Renter’s Insurance Competitive Index Report.

We will be giving companies an exclusive preview of the methodology behind this report. Join our Director of Quantitative Research, Dana Bishop, as she leads the overview on KLI’s competitive index. This report goes far beyond a basic heuristic evaluation or expert review.

Don’t get left behind on this consumer-driven report with the most updated insights towards customer preferences in the insurance industry.

 

Webinar Panel:

 

  • HOST: Kelly Nercess, Marketing Coordinator, Key Lime Interactive
  • Dana Bishop, Director of Quantitative Research, Key Lime Interactive

Trusted by over 90 of the world's top organizations

90

mobile ux home report

Home/Renter’s Insurance Mobile Competitive Index Overview

Key Lime Interactive (KLI) releases its bi-annual Auto Insurance Mobile Competitive Index report in June and December. This bi-annual report will feature eight of the largest Auto Insurance insurance companies in the U.S., including State Farm, Allstate, GEICO, Progressive, Nationwide, Esurance, USAA, and Liberty Mutual. The review examines these competitor’s mobile sites as well as iPhone and Android Phone apps and ultimately ranks the insurance companies, awarding top rank to those who most effectively meet the consumer’s self-defined needs.

Attend Our Next Virtual Event!

Join Us

Locations

Subscribe to Our CX Newsletter