5 Strategies to Minimize Expert User Bias

Key Lime Interactive Presents:

5 Strategies to Minimize Expert User Bias
Join our Next EventSubscribe for CX Insights

Strategies

Watch User Bias Strategy Webinar:

When designing products that require skill and training to use, such as medical devices, seeking input from expert users is crucial. Their experience and perspective help ensure the device meets the needs of users (and patients). But what if we told you that relying on experts could actually make your product worse? Join researchers David Hoberman and Levi Warvel for an exploration of the paradox of expertise in medical device development in this thirty-minute webinar.

 

 

Attend Our Next Virtual Event!

Join Us

Locations

Why Alexa Isn’t Listening: 5 Steps for Better Conversational UIs

Why Alexa Isn’t Listening:

5 Steps for Better Conversational UIs
Join our Next EventSubscribe for CX Insights

CUI’s

UX Insights for Conversational UIs:

Everyone has experienced their fair share of frustration using voice-command products, whether it is your smart home assistant, your car, your bank’s customer support hotline, or the latest VR or mobile app games.


Join Key Lime Interactive in a 30-minute webinar to learn about the complexity related to designing these products, and how we break down common problems to create exceptional conversational user interfaces.

 

 

Attend Our Next Virtual Event!

Join Us

Locations

The Coming Evolution in AI and the Relevance to UXR

The Coming Evolution in AI &

The Relevance to User Experience Research
Join our Next EventSubscribe for CX Insights

AI & UX

User Experience Research (UXR) & Artificial Intelligence Webinar

Artificial Intelligence (AI) is constantly evolving, which means so is the user experience for correlating products/services.  For this reason, Key Lime Interactive UX researcher and VP of Client Insights will reveal key UXR insights in the following webinar.

He predicts this evolution, or even revolution, is gaining speed and that UX Researchers, known experts in considering the human experience, understanding how humans trust and naturally tech-savvy, will help usher in this change and ideally make it more compelling and perhaps help protect us from ourselves. Technologies like geofencing, mobile networks, and the ever-present mutually beneficial, yet still competitive business relationship, will all play a role as well. Wath a recap of this event below or check out this related white paper.

 

Machine Learning (ML) & AI

We’re told artificial intelligence (AI) is all around us, but what is it really? What does it mean when machine learning (ML) is used? Should I fear AI? How are people utilizing these technologies? Join Carol Smith, Sr. UX Researcher at Uber ATG in exploring these questions and more in this secondary webinar on Machine Leaning and AI.

Attend Our Next Virtual Event!

Join Us

Locations

Death of the 6 Week Research Project

KLI Webinar

Death of the 6 Week Research Project
Join our Next EventSubscribe for CX Insights
Research

Watch the Replay of: Death of the 6 Week UXR Project

Working under the pressure to meet market demand, in early 2016, Key Lime Interactive (KLI) recognized that we needed to formalize a research model that was unconventional. Our clients immediately needed research that was efficient; fast and multiple iterations that fit a budget that was designed before the model shifted. They wanted to be involved and they wanted to hit the ground running with the next steps for improvement. We saw an opportunity to change the way our clients expected results.

Join us for a 30-minute webinar with our VP of User Research, Eugene Santiago, who will tell the story via a case study of how research is changing, how KLI is ushering along that change, and the impact this is having on product design as a whole.

You’ll discuss:

  • The death of the 6-week research project
  • The power of collaborative workshops
  • Alternative ways to socialize research beyond the traditional PowerPoint Deck
 

Attend Our Next Virtual Event!

Join Us

Locations

Happy 6th Birthday, Key Lime Interactive!

by Kelly Nercess

They say time flies when you’re having fun, but it really flies when you spend your days solving business challenges with smart targeted research. Key Lime Interactive started as just an idea that our CEO, Ania Rodriguez, was inspired at a UX conference to start her own firm by a strong professional woman. Today, Key Lime Interactive works with some of the world’s leading brands to uncover new ways to bridge the gap between user needs and business goals. You may know the story of how our company started, but it sprouted from the idea that if you have a dream and you put your mind to it you can succeed at anything.
Whether you have had first hand experience with us, or just heard great things through the grapevine, we’ve truly enjoyed every minute of the last six years. We’ve been fortunate to work with some of the most intelligent, driven and forward thinking professionals in the industry. We’ve partnered with our clients and worked hard to develop innovative UX research methods. We view ourselves as leaders in the modern workforce and implemented polices to support that vision such as our new vacation policy that gives our employees unlimited vacation hours. Today’s team takes pride in our work and are committed to bringing their A game each and every day, whether they’re at their desk or at the beach.
We’re proud of our culture. We have a phenomenal team of talented professionals who are committed to quality and our clients. We’ve evolved over the past six years growing from two to over twenty-two. We’ve come a long way and look forward to the future.
Here are just a few fun facts we’ve collected over the years:

  • In 2009 KLI had 1.5 employees. Currently, KLI has 22 employees and an extended network of contractors to field projects in their area of expertise.
  • Our revenue goals have grown 10 fold in 6 years, and we’re meeting them!
  • Our client list has grown from 2  to 92.
  • We’ve conducted over 4,800 moderated users and 15,000 unmoderated users have helped KLI shape products across 13 industries in a global market.
  • Every single team member has received personal accolades from our client partners. We are appreciated and respected by our clients, partners, peers and colleagues.
  • Selected to deliver a keynote presentation on KLI’s eye tracking study at the 16th annual Human Computer Interaction conference in Crete, Greece.
  • In June 2014 our CEO was named to the South Florida Business Journal’s 40 Under 40 list.
  • This month she’s being honored as an emerging woman entrepreneur in Enterprising Women of the Year Awards.
  • In 2015, we expanded our Competitive Research division. We will release five new syndicated reports this year in addition to our established products for Auto Insurance, Mobile Banking and Premium Cruise. Our inaugural Mobile Credit Card Competitive Index report was released in January 2015.