Rethinking Journey Mapping with JourneyTrack

CX North America Event Recap

Rethinking Journey
Mapping: JourneyTrack

Key Lime Interactive Unveils a New Journey Mapping Platform

 

Recently, Key Lime Interactive not only attended but was a proud sponsor of the Forrester CX North America Live Virtual event.

During this event, our CEO & founder was joined by CX leaders from Google, Infoblox & TracFone to unveil  JourneyTrack™, a new CJM platform that takes Journey Mapping to a whole new level.

Catch the full event recap below to see why Key Lime Interactive is Rethinking Journey Mapping with JourneyTrack:

 

38 Virtual Events Hosted & Counting

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What is JourneyTrack™?

JourneyTrack™ is an innovative CJM platform that was designed to make it easy for you to understand, track, and prioritize the enterprise customer experience.

It reimagines how teams can all access collaborative journey visualizations, rank and prioritize critical optimization opportunities, ensure inclusive design, access supporting data in the insights hub, and benchmark customer happiness.

Unlike traditional Customer Journey Maps, JourneyTrack provides one central hub for CX teams to:

 

  • Collaborate real-time on Personas and CJMs over time.
  • Share insights, so all your findings are accessible to everyone.
  • Utilize opportunity scoring so you can know what’s most important and add actions to opportunities.
  • Improve their DEI goals with our included Inclusivity Index.
JourneyTrack

Event Speakers

Ania Rodriguez

Ania Rodriguez

CEO & Founder

Ania has served as a user experience advisor to Fortune 1000 companies around the world for over two decades on the topics of UX/CX Strategy, UX Research and Design. She founded Key Lime Interactive in 2009 and serves as the CEO. Known for her focus on actionable results and quality, under her leadership the Key Lime Interactive team has achieved double-digit growth over the past 11 years and has been emerged to become one of the leading user experience research firms in the United States. She manages strategic relationships with some of her company’s key accounts including Google, StateFarm Insurance, and GE.

Dali Szostak

Dali Szostak

Head Of User Experience, Trust & Safety, Google

Sally Cohen

Sally Cohen

Customer User Experience Director, Infoblox

Veronica Fernandez

Veronica Fernandez

Sr. Manager & CX Strategy VoC Lead at TracFone Wireless

Request to Join JourneyTrack’s Beta Program

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Paving the Way for More Inclusive UX Research

WUD Speaker Series

Paving the Way for More Inclusive UX Research

Watch Key Lime Interactive’s WUD Speaker Series Recap:

At KLI, we have always made diversity and inclusivity a top priority and we’ve been working to end all types of biases and discriminations because our goal is to make the world a better place for all.

For this reason, we were thrilled to have our CEO & founder along with our SVP of Research speak at World Usability’s Speaker series regarding the topic of Inclusive UX research.

Watch the session recap to see how Key Lime Interactive’s leaders represented our community and instilled concepts, values, and metrics related to inclusivity within our UX research.

37 Virtual Events Hosted & Counting

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Inclusivity Index™

inclusivity Index

We believe that diversity in perspective yields better results and our Inclusivity Index™ is a step towards deliberately paying attention to or being aware of how poorly or well we are doing in this regard.

The Key Lime Inclusivity Index is meant to be used as a conversation starter that empowers our customers to have more effective dialogue around how to design more inclusive product and brand experiences both within their organization, between other teams and executive stakeholders, and with trusted partners and vendors, like Key Lime Interactive. Here’s why it’s significant:

  • It is a pilot light designed to help ignite a series of other strategic and important conversations inside the client organization.
  • It also helps businesses align the research they conduct to their DEI objectives.
  • It can be used as a starting point for future research projects, or can be used as a conversation starter with other teams at your company to pave the way for greater inclusivity.

The Inclusivity Index pairs two things:

  1. An evaluation of the representation of diverse perspectives in a user research study across five attributes in participant recruitment
  2. Directional nudges for future research.

Event Speakers

Ania Rodriguez

Ania Rodriguez

CEO & Founder

Ania has served as a user experience advisor to Fortune 1000 companies around the world for over two decades on the topics of UX/CX Strategy, UX Research and Design. She founded Key Lime Interactive in 2009 and serves as the CEO.

Known for her focus on actionable results and quality, under her leadership the Key Lime Interactive team has achieved double-digit growth over the past 11 years and has been emerged to become one of the leading user experience research firms in the United States. She manages strategic relationships with some of her company’s key accounts including Google, Statefarm Insurance, and GE.

Eugenio Santiago

Eugenio Santiago

SVP of Research

Eugenio is an innovator in user research with over 16 years of experience helping the world’s most admired brands optimize their digital and product experiences. Eugenio has been both on the front lines of data collection mastering the tasks associated with executing successful user research projects and now leads an industry-leading team of talented and skilled researchers proficient in many methodologies including qualitative, quantitative and mixed-method approaches.

Request our Free Inclusivity Start Kit

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5 Strategies to Minimize Expert User Bias

Key Lime Interactive Presents:

5 Strategies to Minimize Expert User Bias

Watch User Bias Strategy Webinar:

When designing products that require skill and training to use, such as medical devices, seeking input from expert users is crucial. Their experience and perspective help ensure the device meets the needs of users (and patients). But what if we told you that relying on experts could actually make your product worse? Join researchers David Hoberman and Levi Warvel for an exploration of the paradox of expertise in medical device development in this thirty-minute webinar.

 

 

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Why Alexa Isn’t Listening: 5 Steps for Better Conversational UIs

Why Alexa Isn’t Listening:

5 Steps for Better Conversational UIs

UX Insights for Conversational UIs:

Everyone has experienced their fair share of frustration using voice-command products, whether it is your smart home assistant, your car, your bank’s customer support hotline, or the latest VR or mobile app games.

Join Key Lime Interactive in a 30-minute webinar to learn about the complexity related to designing these products, and how we break down common problems to create exceptional conversational user interfaces.

 

 

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The Coming Evolution in AI and the Relevance to UXR

The Coming Evolution in AI &

The Relevance to User Experience Research
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User Experience Research (UXR) & Artificial Intelligence

Artificial Intelligence (AI) is constantly evolving, which means so is the user experience for correlating products/services.  For this reason, Key Lime Interactive UX researcher and VP of Client Insights will reveal key UXR insights in the following webinar.

He predicts this evolution, or even revolution, is gaining speed and that UX Researchers, known experts in considering the human experience, understanding how humans trust and naturally tech-savvy, will help usher in this change and ideally make it more compelling and perhaps help protect us from ourselves. Technologies like geofencing, mobile networks, and the ever-present mutually beneficial, yet still competitive business relationship, will all play a role as well. With a recap of this event below or check out this related white paper.

ux strategy

Machine Learning & AI

We’re told artificial intelligence (AI) is all around us, but what is it really? What does it mean when machine learning (ML) is used? Should I fear AI? How are people utilizing these technologies? Join Carol Smith, Sr. UX Researcher at Uber ATG in exploring these questions and more in this secondary webinar on Machine Leaning and AI.

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