KLI’s Competitive Benchmark Study: Cruise Edition

 

 The cruise industry is buzzing in anticipation of KLI’s two unique Competitive Benchmark Studies set to  be released this summer.  Each study provides an apples-to-apples comparison of the top cruise line site  within two different industry segments.  These reports extend beyond a traditional index report in that  KLI researchers truly examine and analyze the user experience through a multi-faceted research  approach combining quantitative, qualitative and behavioral data.

 Thousands of users will perform a customized series of tasks on the websites of Azamara Club Cruises,  Carnival, Celebrity, Crystal Cruises, Cunard, Disney Cruise Line, Holland America, Norwegian,  Oceania Cruises, Princess, Regent Seven Seas Cruises, Royal Caribbean, Seabourn, Silversea, and Windstar Cruises. For information about this report, inquiries about KLI’s Competitive Research Reports in general or to request that KLI explore the possibility of running a similar series for your industry please contact us.

Disney Cruise Lines Ranks #1 for Family Cruising

Earlier today, we presented the high-level results for the cruise industry benchmarking study that ran in late March on 4 sites: Disney Cruise Lines, Royal Caribbean, Norwegian Cruise Lines and Carnival Cruises.
Here are our high level findings:
» Most popular brand? Disney Cruises
» Mostly likely to be recommend to friends? Disney Cruises, Royal Caribbean
» How important is FUN when planning for a family vacation? 91% of participants indicated that FUN and PRICE are equally important
» Brand perceived as most fun? Disney Cruises
» Site that offers the best search and booking experience? Disney Cruises, Norwegian Cruise Lines has opportunities to improve
» Perception of the Facebook page? Carnival does the best job
Want more details? Request for a copy of the study: info@keylimeinteractive.com