Analyzing Facial Responses

Let's Face it, Your Emotions Are Showing:

Analyzing Facial Responses
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Analyzing Facial Responses

In the third and final segment of our body & facial expression webinar series, we will talk about how to automate the analysis of facial responses to understand your user’s emotions. Facial analysis is one of the least intrusive methods for capturing real-time emotional reactions in a highly automated manner. These systems use computer algorithms that take video from a common webcam and provide frame-by-frame emotion metrics as outputs.

Current methods for collecting emotional responses often require a participant to constantly verbalize their thoughts and feelings. This approach is unnatural and may yield unreliable results. Facial metrics can be captured in the background as a participant performs a series of tasks while evaluating a website. The software can automatically pinpoint when a person is feeling certain emotions and can be tied directly to what they are doing.

Face identification

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Watch KLI’s Webinar:

Join our Director/Principal Researcher, Andrew Schall, and CEO of Kairos, Brian Brackeen, to learn about the latest tools and methods used to analyze facial expressions as well as understand the opportunities and limitations of using this technology in user research. During this webinar we will cover:

  • An overview of available facial analysis tools
  • Demonstration of facial analysis software
  • How to integrate facial analysis into your existing user research methods
  • Discuss the pros and cons of using facial analysis

 

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2015 Holiday Shopping Survey Overview

UX Research Study

2015 Holiday Shopping Survey Overview
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Best Aspects of Online & Mobile Shopping Experiences

 

In Key Lime Interactive’s (KLI) 2015 Holiday Shopping Report, the results from its January post-holiday survey of 500 consumers was revealed. The report focuses on consumer spending behavior as it relates to online and mobile purchases during the holiday season.

The report examines consumers’ usage of different channels (websites, mobile apps, mobile sites, brick-and-mortar stores, and more), tendencies to use different devices (Smartphones, tablets, laptop/ desktop computers), as well as the top triggers and influencers that lead consumers to make online and mobile purchases (such as marketing, promo codes, free shipping, convenience/ speed, and brand loyalty).

KLI reveals how, where, why, and how much consumers spent during the 2015 holiday season, including:

 

  • Which retailers are winning in the online and mobile channels?
  • What are the most effective and enticing incentives?
  • Did consumers spend more or less online this year?
  • Have mobile purchases increased or decreased? And why?
  • What made for the best online and mobile experiences?
  • Retailer apps usage: pros and cons

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