The Role of Facial Expressions in User Research

The Role of Facial Expressions

Within User Research
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Emotions

Facial Expressions in User Research Webinar

In our first webinar of this 3-part series, we discussed the role of body language in user research. We looked at some examples of different postures, gestures, and facial expressions people often make and we shared some tips for how to respond as the moderator when you’re in those situations

In this webinar, we are going to dive deeper into facial expressions specifically and the role they play in user research. We’ll share some common situations in UX research and some of the more relevant facial expressions to pick up on while observing users. We will be discussing the seven universal facial expressions of emotion, which are:

  • Fear>
  • Happiness
  • Sadness
  • Surprise
  • Anger
  • Disgust
  • Neutrality

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Facial Expressions in UX Research

Obtaining feedback from users during a research study is not always just about listening to what people have to say. As researchers, we should listen to what participants tell us while also focusing on their nonverbal behaviors like posture, hand gestures, facial expressions, etc. This nonverbal data can be coupled with other qualitative feedback you observe, and it will help you better understand what the user’s actual feelings and emotions are during the test session.

Recognizing these facial expressions and attributes can help moderators to classify a person’s mental and emotional state throughout a test session. Utilizing facial recognition can and should be used in combination with established research methods, such as usability testing, to provide a more detailed view of users’ experiences. For example, when testing the new website of a financial institution, you may find that users are able to use the site and complete tasks successfully, but are potentially experiencing surprises in response to certain messaging on the site. It’s great that tasks are being completed successfully, but it’s the facial expressions that are commonly overlooked, and detecting these emotional reactions can and will aid in creating the most pleasant experience for users.

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Intro: The Role of Body Language in User Research

The Role of Body Language

Within User Research
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Watch

Intro: The Role of Body Language in User Research

 

Let’s say you find yourself in the middle of a test session and the user you’re with isn’t doing the best job of articulating their thoughts and feelings. You should remain vigilant in listening to the participant, but you can also focus more of your attention on their nonverbal behaviors like posture, hand gestures, facial expressions, etc. This nonverbal data can be coupled with other qualitative feedback you observe, and it will help you better understand what the user’s actual feelings and emotions are during the test session.

In this webinar, we demonstrate common situations in UX research and some of the more relevant emotions to pick up on while observing users. Some of the gestures we will be acting out will be related to:

 

  • Confidence
  • Confusion
  • Frustration

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UX Webinar Highlights

Joining this webinar will help give you the skills you need to improve the interactions you have with your test participants, and these skills will help you generate more accurate and actionable feedback from your users.

This webinar will be an intro to the first in a series, the next one will deep dive into facial expressions, and we’ll close out the series with the power of the face and eye insights.

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So You Think You Can Moderate? Techniques to Enhance Your Moderating Skills

So You Think You Can Moderate?

Techniques to Enhance Your Moderating Skills
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Skills

Watch Techniques to Enhance Your Moderating Skills

 

Being an effective moderator is one of the most important skills a user experience researcher can master. Being a good moderator is more than reading from a test script, it involves all of the complex social interactions and self-awareness that is a core part of human-to-human interaction. It is extremely easy to impose our views and alter the behavior patterns of a participant. It takes time to perfect moderating skills and requires regular input from even the more experienced researchers. Constructive critiquing is a useful and productive way to get feedback and help to refine those skills.

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UX experts

How to Enhance your Moderating Skills

In this webinar, you will learn the dos and don’ts of moderating qualitative user research sessions. Common mistakes such as leading a participant, questions about when it is and is not ok to interrupt a participant, and how to effectively probe, will be addressed.

This interactive presentation will demonstrate moderating techniques and the five key personas developed by our Principal Researcher that reflect some of the most challenging types of participants to work with. A series of fun and entertaining exercises will help the audience to develop strategies to handle challenging participants. The webinar will also include Q&A time with an opportunity to ask questions from our veteran moderator.

Whether you are a seasoned moderator or a first-timer, this session is for you. Here’s what you’ll get out of this webinar:

 

  • A way to self-assess your current moderation skills
  • Understand five commonly encountered participant personas and how to get the most from these types of individuals
  • Have a chance to ask a seasoned moderator any tips & tricks

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Mood Meter: A Real-Time Satisfaction Meter

Mood Meter:

A Real-Time Satisfaction Meter
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Mood

A Real-Time Satisfaction Meter Webinar

 

We wanted to understand our user’s mental journey while interacting with a product. How do you get real-time moments of truth during Think-Aloud-Protocol? So, we created this tool to help us tell a better story.

For those of you that attended UXPA Boston in May, you may have already been introduced to our Mood Meter tool. We’re excited to share the concept behind the Key Lime Original ‘Mood Meter’ in this live presentation.

Join us for a 60-minute live webinar with CEO, Ania Rodriguez, and User Experience Researchers, Jonathan Knopf and Rick Damaso.

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Eye Tracking The Mobile User Experience

Eye Tracking

The Mobile User Experience
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 Experience

Eye Tracking – UX Webinar

 

On April 2nd, our Principal Researcher & Director, Andrew Schall, and User Experience Researcher at Facebook, Jennifer Romano Bergstrom, gave an in-depth LIVE webinar on eye-tracking the user experience.

Eye-tracking is now more accessible to UX professionals than ever before. Recent advancements in technology have made eye tracking less expensive, much easier to use, and flexible enough to track a variety of devices. However, few UX professionals are aware that eye tracking isn’t just for big screens anymore. Mobile devices are becoming a dominant interface for our users and we need to be able to understand what attracts their attention and what they see when interacting with these devices.

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UX success

Eye Tracking Panel:

This webcast will empower attendees with the knowledge of how eye tracking can be applied to their mobile user research projects as well as best practices for conducting a successful mobile eye-tracking study.

Event Hosts:

 

  • HOST: Kelly Nercess, Marketing Coordinator, Key Lime Interactive
  • Andrew Schall, Principal Researcher & Director, Key Lime Interactive
  • Jennifer Romano Bergstrom, User Experience Researcher, Facebook

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