Intro: The Role of Body Language in User Research

by KLI | Mar 17, 2016 | Webinar, Webinars

The Role of Body Language

Within User Research

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Intro: The Role of Body Language in User Research

Let’s say you find yourself in the middle of a test session and the user you’re with isn’t doing the best job of articulating their thoughts and feelings. You should remain vigilant in listening to the participant, but you can also focus more of your attention on their nonverbal behaviors like posture, hand gestures, facial expressions, etc. This nonverbal data can be coupled with other qualitative feedback you observe, and it will help you better understand what the user’s actual feelings and emotions are during the test session.

In this webinar, we demonstrate common situations in UX research and some of the more relevant emotions to pick up on while observing users. Some of the gestures we will be acting out will be related to:

Confidence
Confusion
Frustration

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UX Webinar Highlights

Joining this webinar will help give you the skills you need to improve the interactions you have with your test participants, and these skills will help you generate more accurate and actionable feedback from your users.

This webinar will be an intro to the first in a series, the next one will deep dive into facial expressions, and we’ll close out the series with the power of the face and eye insights.

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So You Think You Can Moderate? Techniques to Enhance Your Moderating Skills

by KLI | Dec 22, 2015 | Webinar, Webinars

So You Think You Can Moderate?

Techniques to Enhance Your Moderating Skills

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Skills

Watch Techniques to Enhance Your Moderating Skills

Being an effective moderator is one of the most important skills a user experience researcher can master. Being a good moderator is more than reading from a test script, it involves all of the complex social interactions and self-awareness that is a core part of human-to-human interaction. It is extremely easy to impose our views and alter the behavior patterns of a participant. It takes time to perfect moderating skills and requires regular input from even the more experienced researchers. Constructive critiquing is a useful and productive way to get feedback and help to refine those skills.

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How to Enhance your Moderating Skills

In this webinar, you will learn the dos and don’ts of moderating qualitative user research sessions. Common mistakes such as leading a participant, questions about when it is and is not ok to interrupt a participant, and how to effectively probe, will be addressed.

This interactive presentation will demonstrate moderating techniques and the five key personas developed by our Principal Researcher that reflect some of the most challenging types of participants to work with. A series of fun and entertaining exercises will help the audience to develop strategies to handle challenging participants. The webinar will also include Q&A time with an opportunity to ask questions from our veteran moderator.

Whether you are a seasoned moderator or a first-timer, this session is for you. Here’s what you’ll get out of this webinar:

A way to self-assess your current moderation skills
Understand five commonly encountered participant personas and how to get the most from these types of individuals
Have a chance to ask a seasoned moderator any tips & tricks

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CX Strategy: Millennials & mCommerce

by KLI | Sep 15, 2015 | Webinar, Webinars

CX Strategy:

Millennials & mCommerce

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Strategy

CX Strategy Webinar

Webinar – CX Strategy: Millennials & mCommerce from keylimeinteractive

mCommerce is shifting in a direction to cater towards those that are digital natives (Millennials), not digital immigrants (the rest of us). Personalization and customization are a requirement for Millennials, yet many Fortune 1000 companies are challenged with barriers on infrastructure and data governance that don’t allow for CX/UX professionals to provide an engaging experience for Millennials. This generation is demanding an omnichannel experience at a higher velocity, and as a result, many companies are being challenged with shifting priorities.

This webinar will focus on these topics related to a CX/UX Strategy:

Personalization vs. Customization
Wearables
Digital Storytelling
Location-based deals / Geo-location / Beacons / NFC
New “buy button” trend (on Twitter, Facebook, Pinterest, and soon, Google)

Create Your CX Strategy

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Locations

Miami

8350 NW 52nd Ter. | STE 301
Doral, FL 33166

New York

155 Water St. | UNIT 3/12
Brooklyn, NY 11201

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Eye Tracking The Mobile User Experience

by KLI | Apr 2, 2015 | Webinar, Webinars

Eye Tracking

The Mobile User Experience

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Experience

Eye Tracking – UX Webinar

On April 2nd, our Principal Researcher & Director, Andrew Schall, and User Experience Researcher at Facebook, Jennifer Romano Bergstrom, gave an in-depth LIVE webinar on eye-tracking the user experience.

Eye-tracking is now more accessible to UX professionals than ever before. Recent advancements in technology have made eye tracking less expensive, much easier to use, and flexible enough to track a variety of devices. However, few UX professionals are aware that eye tracking isn’t just for big screens anymore. Mobile devices are becoming a dominant interface for our users and we need to be able to understand what attracts their attention and what they see when interacting with these devices.

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Eye Tracking Panel:

This webcast will empower attendees with the knowledge of how eye tracking can be applied to their mobile user research projects as well as best practices for conducting a successful mobile eye-tracking study.