Rethinking Journey Mapping with JourneyTrack

CX North America Event Recap

Rethinking Journey
Mapping: JourneyTrack

Key Lime Interactive Unveils a New Journey Mapping Platform

 

Recently, Key Lime Interactive not only attended but was a proud sponsor of the Forrester CX North America Live Virtual event.

During this event, our CEO & founder was joined by CX leaders from Google, Infoblox & TracFone to unveil  JourneyTrack™, a new CJM platform that takes Journey Mapping to a whole new level.

Catch the full event recap below to see why Key Lime Interactive is Rethinking Journey Mapping with JourneyTrack:

 

38 Virtual Events Hosted & Counting

38

What is JourneyTrack™?

JourneyTrack™ is an innovative CJM platform that was designed to make it easy for you to understand, track, and prioritize the enterprise customer experience.

It reimagines how teams can all access collaborative journey visualizations, rank and prioritize critical optimization opportunities, ensure inclusive design, access supporting data in the insights hub, and benchmark customer happiness.

Unlike traditional Customer Journey Maps, JourneyTrack provides one central hub for CX teams to:

 

  • Collaborate real-time on Personas and CJMs over time.
  • Share insights, so all your findings are accessible to everyone.
  • Utilize opportunity scoring so you can know what’s most important and add actions to opportunities.
  • Improve their DEI goals with our included Inclusivity Index.
JourneyTrack

Event Speakers

Ania Rodriguez

Ania Rodriguez

CEO & Founder

Ania has served as a user experience advisor to Fortune 1000 companies around the world for over two decades on the topics of UX/CX Strategy, UX Research and Design. She founded Key Lime Interactive in 2009 and serves as the CEO. Known for her focus on actionable results and quality, under her leadership the Key Lime Interactive team has achieved double-digit growth over the past 11 years and has been emerged to become one of the leading user experience research firms in the United States. She manages strategic relationships with some of her company’s key accounts including Google, StateFarm Insurance, and GE.

Dali Szostak

Dali Szostak

Head Of User Experience, Trust & Safety, Google

Sally Cohen

Sally Cohen

Customer User Experience Director, Infoblox

Veronica Fernandez

Veronica Fernandez

Sr. Manager & CX Strategy VoC Lead at TracFone Wireless

Request to Join JourneyTrack’s Beta Program

CJM

Locations

Subscribe to Our CX Newsletter

Paving the Way for More Inclusive UX Research

WUD Speaker Series

Paving the Way for More Inclusive UX Research

Watch Key Lime Interactive’s WUD Speaker Series Recap:

At KLI, we have always made diversity and inclusivity a top priority and we’ve been working to end all types of biases and discriminations because our goal is to make the world a better place for all.

For this reason, we were thrilled to have our CEO & founder along with our SVP of Research speak at World Usability’s Speaker series regarding the topic of Inclusive UX research.

Watch the session recap to see how Key Lime Interactive’s leaders represented our community and instilled concepts, values, and metrics related to inclusivity within our UX research.

37 Virtual Events Hosted & Counting

37

Inclusivity Index™

inclusivity Index

We believe that diversity in perspective yields better results and our Inclusivity Index™ is a step towards deliberately paying attention to or being aware of how poorly or well we are doing in this regard.

The Key Lime Inclusivity Index is meant to be used as a conversation starter that empowers our customers to have more effective dialogue around how to design more inclusive product and brand experiences both within their organization, between other teams and executive stakeholders, and with trusted partners and vendors, like Key Lime Interactive. Here’s why it’s significant:

  • It is a pilot light designed to help ignite a series of other strategic and important conversations inside the client organization.
  • It also helps businesses align the research they conduct to their DEI objectives.
  • It can be used as a starting point for future research projects, or can be used as a conversation starter with other teams at your company to pave the way for greater inclusivity.

The Inclusivity Index pairs two things:

  1. An evaluation of the representation of diverse perspectives in a user research study across five attributes in participant recruitment
  2. Directional nudges for future research.

Event Speakers

Ania Rodriguez

Ania Rodriguez

CEO & Founder

Ania has served as a user experience advisor to Fortune 1000 companies around the world for over two decades on the topics of UX/CX Strategy, UX Research and Design. She founded Key Lime Interactive in 2009 and serves as the CEO.

Known for her focus on actionable results and quality, under her leadership the Key Lime Interactive team has achieved double-digit growth over the past 11 years and has been emerged to become one of the leading user experience research firms in the United States. She manages strategic relationships with some of her company’s key accounts including Google, Statefarm Insurance, and GE.

Eugenio Santiago

Eugenio Santiago

SVP of Research

Eugenio is an innovator in user research with over 16 years of experience helping the world’s most admired brands optimize their digital and product experiences. Eugenio has been both on the front lines of data collection mastering the tasks associated with executing successful user research projects and now leads an industry-leading team of talented and skilled researchers proficient in many methodologies including qualitative, quantitative and mixed-method approaches.

Request our Free Inclusivity Start Kit

Inclusive

Locations

Subscribe to Our CX Newsletter

EmTech Masterclass #1: Self-Representation & Scale in Virtual Reality

EmTech Masterclass

Self-Representation & Scale in Virtual Reality
Join our Next EventSubscribe for CX Insights

Virtual Reality (VR) & UX:

Did you know that Virtual Reality (VR) starts with how one is perceived? This is why it’s so crucial to have a UX design that’s based around this principle from the start.

Designing the right self-representation within a VR system not only determines how someone perceives and navigates in a virtual world, but it also sets the product’s tone.

Social VR applications define your users and change how they are able to interact with each other within the application. It may start with virtual hands, controllers, or an avatar but great self-representation has the potential to increase presence and immersion which results in better user engagement and ultimately encourages your users to keep using your product.

34 Virtual Events Hosted & Counting

34

Watch the 1st EmTech Masterclass:

View some highlights from our 1st session on May 27th, 2020 where Key Lime Interactive experts discuss:

  • How self-representation affects user perception and creates affordances for interactions
  • How to identify visual cues that impact the sense of scale and refine how users interpret the environment.
  • How to establish a path of success for your product by determining the type of usability/effectiveness testing that will have the most impact on your design.

As an added bonus, we’ve provided the worksheet below with 6 crucial takeaways from the course.

Stay tuned for our next Masterclass session coming soon and even more half-hour classes will be released every 2 months. Sign up for the next EmTech Masterclass course coming soon!

 

 

ux strategy

Masterclass Speakers

Ayush Bhargava, Ph.D.

Ayush Bhargava, Ph.D.

VR/AR User Experience Researcher

Ayush Bhargava is a creative problem-solver specializing in perception and usability-based research in XR. He is a developer at heart and approaches every problem from both a technical and human factors perspective.
Marina Roselli

Marina Roselli

User Experience Research Specialist

Marina Roselli, a NYC-based UX Researcher/Designer specializing in eXtended Realities (XR). At heart, she is a problem solver, a storyteller, and a gamer with a knack for providing band-aids to customer’s pain points.
KLI Webinars

Masterclass Highlights

What does self-representation need to convey?

Learn More

Consider simpler versions of self-avatars

View the Whole Presentation

Evaluate if the self-avatar is fulfilling its purpose

Get the Presentation

Consider the importance of scale in the experience

View Worksheet

Use as many visual cues as possible

Get the Presentation

Perceptually evaluate the environment scale

View Worksheet

Attend Our Next Virtual Event!

Join Us

Locations

Subscribe to Our CX Newsletter

Death of the 6 Week Research Project

KLI Webinar

Death of the 6 Week Research Project
Subscribe for CX Insights

Watch the Replay of: Death of the 6 Week UXR Project

Working under the pressure to meet market demand, in early 2016, Key Lime Interactive (KLI) recognized that we needed to formalize a research model that was unconventional. Our clients immediately needed research that was efficient; fast and multiple iterations that fit a budget that was designed before the model shifted. They wanted to be involved and they wanted to hit the ground running with the next steps for improvement. We saw an opportunity to change the way our clients expected results.

Join us for a 30-minute webinar with our VP of User Research, Eugene Santiago, who will tell the story via a case study of how research is changing, how KLI is ushering along that change, and the impact this is having on product design as a whole.

You’ll discuss:

  • The death of the 6-week research project
  • The power of collaborative workshops
  • Alternative ways to socialize research beyond the traditional PowerPoint Deck

Attend Our Next Virtual Event!

Join Us

Locations

Subscribe to Our CX Newsletter

UXPA Webinar on Presumptive Design: It’s Not Research! We’re Getting Stuff Done!

UXPA Webinar

Presumptive Design
Join our Next EventSubscribe for CX Insights

UXPA

Presumptive Design & Agile UX Design

With the rise in popularity of Lean UX, Agile, and DevOps, UX professionals are facing continuing pressure to complete their work in shorter time periods than ever before. How are we supposed to identify the key concerns of our users and our customers, not to mention discover disruptive opportunities in the market in two-week chunks?

In this webinar, Frishberg, and Lambdin offer a method they’ve been using for several years and recently published in their book, Presumptive Design: Design Provocations for Innovation by MK. The pair will introduce the method in the context of Agile, comparing and contrasting it to Lean UX.

36 Virtual Events Hosted & Counting

36

About the Presenters and Host:

This webinar will be sponsored and hosted by Key Lime Interactive’s CEO, Ania Rodriguez:

Ania has served as a user UX advisor to Fortune 1000 companies around the world for nearly the past two decades on topics of User Interface Design, Product Design, and User Research. Known for her focus on actionable results and quality, Ania’s leadership has resulted in double-digit growth over the past five years and the company has emerged to become the leading user experience research firm in the US.

KLI Webinars

Attend Our Next Virtual Event!

Join Us

Locations

Subscribe to Our CX Newsletter