Analyzing Facial Responses
Current methods for collecting emotional responses often require a participant to constantly verbalize their thoughts and feelings. This approach is unnatural and may yield unreliable results. Facial metrics can be captured in the background as a participant performs a series of tasks while evaluating a website. The software can automatically pinpoint when a person is feeling certain emotions and can be tied directly to what they are doing.
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Watch KLI’s Webinar:
Join our Director/Principal Researcher, Andrew Schall, and CEO of Kairos, Brian Brackeen, to learn about the latest tools and methods used to analyze facial expressions as well as understand the opportunities and limitations of using this technology in user research. During this webinar we will cover:
- An overview of available facial analysis tools
- Demonstration of facial analysis software
- How to integrate facial analysis into your existing user research methods
- Discuss the pros and cons of using facial analysis
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