CX Strategy: Millennials & mCommerce
mCommerce is shifting in a direction to cater towards those that are digital native (Millennials), not digital immigrant (the rest of us). Personalization and customization is a requirement for Millennials, yet many Fortune 1000 companies are challenged with barriers on infrastructure and data goverance that don’t allow for CX/UX professionals to provide an engaging experience for Millennials. This generation is demanding an omni-channel experience at a higher velocity, and as a result, many companies are being challenged with shifting priorities.
This webinar will focus on these topics related to CX/UX:
- Personalization vs. Customization
- Digital Storytelling
- Location-based deals / Geo-location / Beacons / NFC
- New “buy button” trend (on Twitter, Facebook, Pinterest, and soon, Google)