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Death of the 6 Week Research Project

Working under the pressure to meet market demand, in early 2016 KLI recognized that we needed to formalize a research model that was unconventional. Our clients immediately needed research that was efficient; fast and multiple iterations that fit a budget that was designed before the model shifted. They wanted to be involved and they wanted to hit the ground running with next steps for improvement. We saw an opportunity to change the way our clients expected results.

Join us for a 30-minute webinar with our VP of User Research, Eugene Santiago, who will tell the story via case study of how research is changing, how KLI is ushering along that change, and the impact this is having on product design as a whole.

You’ll discuss:
– The death of the 6 week research project
– The power of collaborative workshops
– Alternative ways to socialize research beyond the traditional PowerPoint Deck