Trailblazers Tell All:

The Truth Behind Journey Mapping Webinar

Journey Maps are an easy illustration that accurately represents the current customer experience with your product or service. Journey Mapping is a critical way to capture all of the major touch points that exist across the omni-channel experience. It’s a tool that companies use to help them see what their customers truly want – the real moments of truth/decision points and the ways in which customers go about achieving their needs.

Journey Maps help to visualize existing pain points and opportunities for future engagements with your customers. In this webinar, you’ll learn about the importance of user journeys, and ways to leverage these key components to inform your user experience strategy.