Trailblazers Tell All: The Truth Behind Journey Mapping
May 20, 2015
Journey Maps are an easy illustration that accurately represents the current customer experience with your product or service. Journey Mapping is a critical way to capture all of the major touch points that exist across the omni-channel experience. It’s a tool that companies use to help them see what their customers truly want – the real moments of truth/decision points and the ways in which customers go about achieving their needs.
Journey Maps help to visualize existing pain points and opportunities for future engagements with your customers. In this webinar you’ll learn about the importance of user journeys, and ways to leverage these key components to inform your user experience strategy.
Learn first hand experiences from some of the world’s top brands who have personal experience developing journey maps. They’ll have some tips and tricks you can use when incorporating these journeys into your overall CX strategy.
- MODERATOR: Ania Rodriguez, CEO, Key Lime Interactive
- Rima Campbell, SVP Global UX Research & Usability, Citi
- Marta Rey-Babarro, Senior UX Manager, Google
- Bryan Trogdon, Director of User Experience, Office Depot & Office Max