UXPA Webinar on Presumptive Design: It’s Not Research! We’re Getting Stuff Done!

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With the rise in popularity of Lean UX, Agile, and DevOps, UX professionals are facing continuing pressure to complete their work in shorter time periods than ever before. How are we supposed to identify the key concerns of our users and our customers, not to mention discover disruptive opportunities in the market in two-week chunks?

In this webinar, Frishberg and Lambdin offer a method they’ve been using for several years and recently published in their book, Presumptive Design: Design Provocations for Innovation by MK. The pair will introduce the method in the context of Agile, comparing and contrasting it to Lean UX.

This webinar will be sponsored and hosted by Key Lime Interactive’s CEO, Ania Rodriguez.

About the presenters and host:

About Leo Frishberg: For over 40 years, Leo has been working with computing technologies, starting by assembling his first computer in 1967 and continuing as an Algol 80 and Basic programmer before the onset of microprocessors. Throughout his career as general partner of Phase II, an architectural consultancy, and with Cliffside Software, Inc., a Portland software development firm, Leo has maintained a strong experience-centered design philosophy. In 2004, Leo began to formalize his approach to design research, a process he calls Presumptive Design. From 2012 to 2015, Leo was with Intel Corporation as Product Design Manager in IT.

About Charles Lambdin: Charles is a UX Researcher and Designer at Intel Corporation. His background is in research methods, judgment and decision making, and usability engineering.

About Ania Rodriguez: Ania has served as a user UX advisor to Fortune 1000 companies around the world for nearly the past two decades on topics of User Interface Design, Product Design, and User Research. Known for her focus on actionable results and quality, Ania’s leadership has resulted in double-digit growth over the past five years and the company has emerged to become the leading user experience research firm in the US.


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