Optimize The Experience. Inform Design.

  • Website

    Why are visitors dropping off? How do I stack up against my competition? Am I missing features? We'll tell you.

  • Mobile

    Is your mobile application meeting the needs of your target audience? We use eye tracking to see what your users see.

  • Television

    Do viewers respond to your brand? Is your investment worth the effort? Lean forward or lean back, we got you covered.

  • Product

    How do I get more people to adopt my product? How does packaging affect purchase? We'll help you wow your customers.

Why Key Lime Interactive

Key Lime Interactive is a user research firm that conducts both qualitative and quantitative research for Fortune 2000 companies, mid-to-large design agencies, and government agencies. We make it our business to answer research questions that help a company move the needle in terms of acquisition, convergence, and customer experience differentiation.

Our customers tell us that it’s easy to design products in your own vision, but moving beyond your own perspective introduces challenge.

Key Lime Interactive becomes your lens. We strive to intimately understand your product, we consult with your consumers on a level they can relate to in order to view the world and your offering the way they do. At the end of the day, we excel at blending the two to direct you down the path of innovative, thoughtful, intuitive and consumer-driven solutions.

On December 6th, 2011, Key Lime Interactive (KLI) will share the findings of their Mobile Retail Banking Competitive Review. In this webinar, and associated detailed report, KLI profiles the competitive mobile landscape of the four largest US retail banks: Bank of America, Chase (JP Morgan Chase), Citibank (Citigroup), and Wells Fargo & Company and ultimately reveals which bank offers their consumers the best mobile solution.

The webinar will include a general discussion about what these banks are doing to provide for their retail banking customers via mobile optimized sites, apps (iOS and Android) and tablets (iPad). Additionally, KLI will share the methods employed to rank the banks based on consumers’ self-reported preferences and insights; provide a best-in-class feature list, as well as a comparative list the available features of the four; and identify trends and opportunities that bridge the gap between consumer expectations and the banking solutions.

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