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How to Conduct a Mobile Expert Review

September 1, 2015 | mobile Uncategorized usability UX

by Matt Bruce In the technologically advanced and incredibly mobilized world we live in today, there’s constant pressure on organizations and businesses to provide customers with a great mobile user experience. According to Google’s Consumer […]

Wooden Martini Glasses

February 3, 2014 | Uncategorized UX Maturity

Last week a gift arrived at our doorstep. Wooden martini glasses. Impressed, excited (to drink a martini from a beautiful wooden glass!), and a tad confused we opened the envelope. It read: “Happy 5th Anniversary, Key Lime Interactive. May we someday have an opportunity to send you a gift of gold.”
One of our very first customers recalled the fact that 5 years ago this month Key Lime Interactive was born and in celebration sent us a gift for our traditional “Wooden” Anniversary.

5 years. Half a decade. How it flew! We’ve seen significant growth in revenue, clients and industries served, team members, in the beautiful growing families of team members, in office space, geographical reach, in available tools, in demanded products. It’s been quite a journey and we’re still looking forward so intently that we nearly missed our own birthday!
So, what has happened during these past 5 years?

A Look Back at 2012

January 14, 2013 | Uncategorized

As 2012 comes to a close we’re starting to take a look back as we plan our future and the numbers are looking great! So great that we’d love to share! Here we go…

Syndicated Report: KLI Mobile Banking Competitive Review

September 26, 2012 | mobile mobile banking Uncategorized

Consumers drive technological advancement in the banking industry and in the past 18 months they have driven the top US banks to offer complete mobile programs with a variety of services to meet the needs of this on-the-go audience.
The evolution of banking tools began with the ability to receive a text message to your feature phone with your balance information. Since, we’ve seen tremendous expansion as mobile solutions have evolved to encompass features like visual check capture, debit card deactivation, person to person payments and have even begun expansion to include offers in the past month. As the teller lines get shorter at the brick and mortar locations, this broad feature list has become an element of attraction and retention of consumers for banking institutions.
Additionally, as the leaders pave the way, regional banks and credit unions observe and mimic solutions that prove successful.
The Mobile Banking Competitive Review by Key Lime Interactive summarizes these new, successful and well received features across the industry so that both the leaders and the small institutions can make at-a-glance decisions about areas that they should work to improve to satisfy their existing and prospective customers. KLI’s research experts highlight opportunities that they discover in their evaluation and ultimately assist in moving the entire industry forward.

Toyota.com outperforms Chevrolet.com as a Tool for Fuel Efficient Vehicle Comparison

May 7, 2012 | Uncategorized

Key Lime Interactive (KLI) conducted short study that revealed 10+ opportunities for improvement on the websites of the Toyota Prius, Chevrolet Volt and Others.
We’re witnessing constant media coverage about the rising gas prices as we move into the warmer months. Therefore, now is an excellent time for automobile retailers to leverage their websites to highlight their fuel economy as they present their products to prospective consumers.
KLI compared and contrasted the websites of two compact vehicles that were reported to be top of mind when considering a fuel efficient choice. By observing and analyzing user interaction with the Toyota.com (Prius) and Chevrolet.com (Volt), researchers were able to identify ways that these auto retailers, and others, can improve their layout, messaging and calls to action to increase conversion.

Hispanic User Experience: Testing the Latinos

June 16, 2011 | Uncategorized

With 16% of the US Population being of Hispanic or Latino origin, it is no surprise that more and more websites, mobile sites, and mobile applications are being localized to Spanish. Similarly it is no surprise that more and more companies are quickly learning that simply translating one-for-one their English content is not sufficient. Conducting user research to gain insight on how such translation should work is critical for the success of these sites, especially since Hispanics behave differently than the general population.
You may be asking yourself, how do Hispanics behave differently, specifically in the digital world, than me? How is user research different when conducting research in the sessions in Spanish? And because there is a market, why aren’t all large companies investing in ensuring that Hispanics have full access, access that specifically addresses their needs, especially in their mobile market presence? Read more by clicking the link below.

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