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LATEST ARTICLES

Data Augmentation for Risk Assessment in the Auto Industry

Since the past 3 years, Auto insurance companies introduced a new way to charge drivers by tracking their driving data rather than using traditional statistics as driving history, instruction, location and age. Instead of having the users filling out the online form and providing a quote, the insurance company collects data on the drivers and come up with a quote based on that actual recent driving history.

UI Trend: Motion-Based Design

As we get further and further into the 2019 year, we are seeing more user interface design trends begin to solidify within the world of UX. One of those user interface trends that we see solidifying is the application of motion based-design. Motion-based design is the process of applying graphic design principles to a typical digital interface. Motion-based design elements can be manifested in various ways- from the use of films or videos to animations, animated texts, or the use of 3D depth. Motion-based design is an important and innovative addition to a typical user interface which can help to improve the overall user experience, all while making the UI engaging and dynamic.

3 Steps to Effective Moderating While Conducting Qualitative Research

How confident are you in moderating conversations and discussions with research participants? In my experience, there is nothing worse than a participant speaking to a researcher for an hour that is monotone and deadpan. It only makes for frustrated and fatigued participants. During a session, the user’s shut down emotionally and become unwilling to share details because they just want the interview to be over. Effective moderating is the art of building rapport instantaneously with a user, resulting in a more holistic and robust data-driven story for your stakeholders.