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UX Research vs. Market Research

While the field of UXR has existed for a while now, there still seems to be some confusion surrounding what exactly sets it apart from other forms of research. It can be difficult to differentiate it from other types of research that, like UX research, measure and evaluate user needs, behaviors, and preferences. One form of research that often gets confused for being UX research is market research. While they are similar, they are very different in their approach, goals, analysis, and implementation. It is also about the kinds of questions you are asking, and the kinds of answers you are hoping to get by conducting your research.

AnxietyTech 2019 Conference Recap

AnxietyTech is a conference started by Kari & Jamund Ferguson, a husband and wife team that aims to “explore how technologists can better contribute to the growing mental health challenges in the world”. They brought together researchers, technologists, and mental health professionals to discuss the intersection of mental health and technology. It is a conference for programmers, researchers, technology developers, and health providers in order to expand the conversation surrounding how technology is changing the way in which we understand and approach mental health challenges.

Creating a Custom Material UI Theme: Part 2

Creating a truly customized theme for Material UI can be a daunting task. There is some documentation available on the Material UI website, but it’s limited. And it doesn’t quite cover all of the options you may want to customize. For example, Material UI uses only two main colors (primary and secondary), and the color scheme I created has three main colors – I added a default color. In addition, you can’t just add different color options in one spot – they have to be added to each component (there are over 30) that you want to have more than 2 color options. Here are some tips and tricks beyond the minimal documentation that’s already available.