A successful customer journey mapping process captures the various stages of the customer experience with your company, and the emotional responses the experience generates. It also identifies potential gaps between what customers need, or expect from your business, and what you provide.
These are most effective when we bring stakeholders together to explore where the brand, product or service is today and what the vision of the future looks like.
Top-down executive interviews tell part of the story, empathy map workshops, and competitive analysis illustrate what your team thinks they know about the customer’s holistic experience.
Adding contextual inquiry sharpens all of our perspectives and allows us to come together and dream about the best experiences you can provide.
All of this combined results in a detailed customer journey map. This serves as a blueprint for the team to identify what’s next and how to take action.
Key Lime Interactive will build your journey maps with:
Already have comprehensive customer experience journey mapping, but need help with organization collaboration and gaining insights from your data? We can help.
Key Lime Interactive’s most senior researchers will partner with your leadership and stakeholders to help create a refined user research plan for the many initiatives and business goals that your organization is currently struggling with. This includes:
If you are a CMO, VP, or Director of User Research and want assistance or a second opinion on your enterprise’s UX strategy, we would be happy to be your trusted partner.
For more information on getting started with your strategic workshop, click the link below.
It’s time for a better way for industries to approach journey maps that makes it make business sense. People should be inclined to jump at the opportunity to get a journey map done, instead of making excuses for why they didn’t. Here are 3 reasons why the industry is ripe for disruption:
