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eXtended Reality Solutions (XR)

Are you exploring how
Extended Reality (XR) solutions
like Virtual Reality (VR) and
Augmented Reality (AR) can
serve your enterprise?
Do you already have an idea of
how XR could help but need
some help perfecting it?

Let us help you:

1. BEFORE

By determining if XR is Right for You

2. DURING

By optimizing your XR Design & Development Process

3. AFTER

By refining your XR Product

1

BEFORE – Determining if XR is Right for You

Formative and explanatory

Our team of XR & UX experts will guide your strategizing efforts, helping you identify the best applications for the technology in your case. Don’t know if XR is appropriate for you? We can help with that too by modeling the costs and benefits of using XR to enhance your organization or product.

Possible Methods:

  • Contextual Inquiry
  • Task & Error Analysis
  • Cost-Benefit Analysis
  • Discrete Event Simulation

3

AFTER – Refining your XR Product

Transformative and Honing

Our team will review & assess product efficacy in achieving target goals, providing comprehensive but actionable recommendations if weaknesses are identified. We have methods to analyze XR products as a whole or on specific characteristics, such as early presence development.

Possible Methods:

  • Heuristic Analysis
  • Expxert Review
  • Playthrough Testing
  • Competitive Benchmarking
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eXtended Reality Experts

Ayush B. - XR UX Researcher

Ayush Bhargava, Ph.D.

Ayush Bhargava is a creative problem-solver specializing in perception and usability based research in XR. He is a developer at heart and approaches every problem from both a technical and human factors perspective.

His work in several different areas of VR and AR has been published in world-class journals and conference venues. Moreover, he serves as a reviewer for multiple academic venues. He is very passionate about the potential for immersive technologies and their widespread application in fields like health care, workforce, communication, entertainment, and education. Check out his thoughts on prototyping and evaluating VR simulations for training.

Marina - UX researcher

Marina Roselli

Marina Roselli, a NYC based UX Researcher/Designer specializing in eXtended Realities (XR). At heart, she is a problem solver, a storyteller, and a gamer with a knack for providing band-aids to customer’s pain points.

She has worked as the UX lead in VR/AR production teams, crafted UX award-nominated immersive experiences on Oculus and Vive, and designed the educational VR game “Clear the Air” at the cornerstone of the government of Canada’s nationwide “Pursue Your Passion” campaign. As a researcher, Marina has worked for enterprise-level companies by relying on her expertise in perception and cognition to make actionable recommendations. She loves talking about tutorialization and transformative XR experiences.

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