Miami, FL: As part of its one-of-a-kind insights platform, Key Lime Interactive has released its latest competitive analysis of the eight largest US auto insurance companies‘ mobile sites and applications. By synthesizing survey responses from over 500 current auto insurance customers, this report offers scores for each company, evaluating their performance in several areas, including customer preferences, best practices in user experience (UX) design, specific interface designs, and emerging trends growing in popularity with real consumers. This provides information about products and services that correspond with customer satisfaction, as well as screenshots of real interfaces from industry leaders and easy-to-digest graphs filled with actionable data.
A key feature of this report is its comparative analysis of the categories and specific features most valued by today’s consumers, broken down by device type: mobile websites and apps for both iOS and Android devices. Key Lime’s analysts compile volumes of survey data to pinpoint which capabilities can make the biggest impact for today’s UX-minded auto insurance companies, including:
- Finding amenities on the road
- Roadside assistance
- Mobile bill pay
- Locating an agent
- Customer service
- Changes in coverage
- Self-service options
Those who subscribe to Key Lime Interactive’s Competitive Insights gain full access to the report as well as Key Lime’s user-friendly platform, which is updated with fresh consumer data and new insights on the latest trends every six months. This gives subscribers the most updated information regarding mobile features and innovations in the auto insurance industry. Competitive Insights offers similar competitive research for various industries, including mobile banking, credit card mobile UX, and home and renters insurance UX.
About Key Lime Interactive
Key Lime Interactive (KLI) is a Customer Experience (CX) and User Experience (UX) research, strategy, and design services agency focused on helping companies take a human-first approach to building better brand experiences, products, and services. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers.
Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. The company’s experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity IndexTM report, which makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product, or service.