Miami. FL. 25 August 2022 –
Key Lime Interactive has released its most recent competitive analysis of user mobile experiences for the top nine credit card companies in the United States. Based on survey responses from more than 500 participants, the report provides performance rankings as well as important insights into customer preferences, UX design best practices, and emerging industry trends and innovations. The report also includes overall product ratings, performance details related to specific features, and charts that put the data into an easy-to-read format. “Creating great customer experiences is paramount to most financial services companies. Our competitive insights reports provide them with not only expert reviews but most importantly the voice of the customer.” said Eugenio Santiago, Senior Vice President of Research at Key Lime Interactive.
A key aspect of the comparative analysis is a comprehensive look at user experiences on the mobile websites as well as the Android and iPhone apps of top credit card companies. Analysts use consumer responses to identify the most important mobile features and capabilities that drive customer satisfaction and company success:
- Account Activity
- App Interface
- Fraud Protection
- Product and Services
- Help/Self Serve
- Secure Login
Subscribers to Key Lime Interactive’s Competitive Insights can access the full report, which is updated with new information every six months with the latest rankings and UX innovations. In addition to the credit card report, Competitive Insights provides similar competitive research for a variety of other industries, including mobile banking, home and renters insurance, and auto insurance.
About Key Lime Interactive
Key Lime Interactive (KLI) is a Customer Experience (CX) and User Experience (UX) research, strategy, and design services agency focused on helping companies take a human-first approach to building better brand experiences, products, and services. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers.
Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. The company’s experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity IndexTM report which makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product, or service.