Miami, FL. Key Lime Interactive has released its most recent, in-depth competitive analysis of the mobile user experience for the eight top-ranked automotive insurance companies in the United States. This report condenses the survey responses of more than 500 current auto insurance customers and shares performance scores for each company in several categories, outlining customer preferences demands that include:
- Best practices in UX design
- Specific interface designs
- Emerging trends that add value for customers
Additionally, the report includes relevant details about products, specific features that correlate with customer satisfaction, and screenshots and graphs to understand what the mobile user experience looks like across a range of auto insurers.
One key feature of this report is a comparative analysis that outlines which categories and features offer the best benefits for customers. Key Lime Interactive’s analyst synthesized the survey data to pinpoint which capabilities matter most to consumers, including:
- Changing Coverage
- Secure Login
- Account Details
- Help and Self Service
- Bill Pay
- Roadside Assistance
- Account Settings
- Customer Service
Subscribers to Key Lime Interactive’s Competitive Insights can access the full report, which is updated with the latest in mobile user trends every six months. As a result, subscribers have access to the most updated information about which mobile features and innovations are available in the auto insurance industry, and which ones matter most to consumers. Competitive Insights also offers similar research for other industries like mobile banking, credit card mobile UX, home and renter’s insurance mobile experience, and more.
Learn more about the Auto Insurance Mobile UX Competitive Insights Report.
About Key Lime Interactive
Key Lime Interactive (KLI) is a Customer Experience (CX) and User Experience (UX) research, strategy, and design services agency focused on helping companies take a human-first approach to building better brand experiences, products, and services. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers.
Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. The company’s experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity Index™ report which makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product, or service.