Key Lime Interactive has released the most up-to-date competitive analysis of the customer mobile experience for the top nine credit card companies in the United States, focusing specifically on mobile site and app capabilities that are most important to today’s consumers. Using survey responses from 500+ of current credit card customers, this analysis details performance scores for every brand across multiple touchpoints. The result is an expository look at customer preference, best practices in interfaces and UX design, as well as emerging trends that customers want in a credit card brand. Additionally, this analysis offers a look at which features correlate with customer satisfaction, as well as screenshots of real interfaces and informative graphs.
“In today’s competitive mobile credit card experience landscape, credit card companies need to stay ahead of consumer expectations and trends. Our proprietary platform for Competitive Insights allows them to do just that, with semi-annual in-depth analyses that can be accessed at any time. The reports include not only expert reviews but most importantly, the voice of the customer,” said Eugenio Santiago, Senior Vice President of Research at Key Lime Interactive.
A critical component of this report is a researched-backed comparative analysis of which features offer the greatest benefits for consumers and lead to the highest levels of customer satisfaction. This includes categories for mobile websites and applications for iOS and Android devices. It also includes details regarding the industry’s emerging trends and best practices for impactful mobile UX design. Key Lime Interactive’s experienced analysis compiled volumes of survey data to pinpoint some of the capabilities that matter most to consumers including
- Secure Log-Ins
- Access to Account Balances
- Views of Recent/Pending Charges
- Mobile Account Payments
- Account Management
- Customer Service Support
- Access to Rewards Balances
- Access to Statements
Subscribers to Key Lime Interactive’s Competitive Insights unlock access to the full report, which is updated with new consumer survey results and analysis every six months, offering the most current insights about which mobile features and capabilities are leading the credit industry. Competitive Insights offers similar competitive research for a range of industries including home and renters insurance mobile UX, mobile experience for auto insurance, and mobile banking.
Learn more about the Mobile Insurance Competitive Insights Report.
About Key Lime Interactive
Key Lime Interactive (KLI) is a Customer Experience (CX) and User Experience (UX) research, strategy, and design services agency focused on helping companies take a human-first approach to building better brand experiences, products, and services. Key Lime’s UX experts provide actionable insights for every industry sector to help their growing list of Fortune 100 clients understand and effectively engage their customers. Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. The company’s experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity Index™ report which makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product, or service.