Press Release: Hilton.com Ranks #1 in Competitive Search Usability Research
DORAL, FL, August 10, 2010 /24-7PressRelease/ — Key Lime Interactive and UserZoom, the leaders in customer experience research, announced today that Hilton ranks #1 for search usability in their recently syndicated user experience study. The online usability study had panelists complete two search usability tasks: (1) Find a beach destination hotel; and (2) Find a parking rate at a specific hotel. The websites analyzed included Hilton, Hyatt, InterContinental Hotels Group, Marriott, and Sheraton. 95% of Hilton.com visitors were able to successfully find a beach destination hotel within 2 miles of the beach. The new Marriott.com site leads in terms of ease of use, and IHG.com leads in terms of satisfaction with the amount of time it takes to find a beach destination. When users where asked to find a parking rate, Marriott had the highest success rate and participants found it easiest to navigate. Nonetheless, both brand perception and the likelihood to recommend metrics were low, indicating that there is opportunity for all said brands to improve the customer search experiences for themed destinations and finding specific information about hotels.
About Key Lime Interactive
Key Lime Interactive is a customer experience research firm focused on optimizing the user experience. Our services include both quantitative and qualitative task-based testing including competitive benchmarking, prototype testing, comparative A/B testing, true intent website intercept studies, and intercept persona/customer segmentation studies.
Key Lime Interactive, LLC is headquartered in Doral, FL and can be reached at https://www.keylimeinteractive.com or by phone in the U.S. at 1-305-809-0555 begin_of_the_skype_highlighting 1-305-809-0555 end_of_the_skype_highlighting
In business since 2002, UserZoom is the leading online software research firm specializing in user experience and usability.
UserZoom offers an on-demand web-based solution (UZ Self-Serve Edition), which empowers User Experience and Marketing Professionals to cost-effectively manage and conduct sophisticated online research projects.
UserZoom Inc. is headquartered in Sunnyvale, CA with offices in Barcelona, Spain and Cheshire, UK. For more information visit http://www.userzoom.com or call (408)524-7445.