We had the opportunity over the past couple months to better define who we are as a company and what we represent. What do we stand for? Key Lime Interactive is pleased to announce our new vision for the future and the values that def who we are at the core.
is a world where clients turn to us to perfect the user experience and develop outstanding products that change the lives of their customers. Our mission
is to bring clarity to the thought leaders, trailblazers and innovators who seek new ways to enhance the user experience.
Business is personal to us. We thrive only when our clients and staff succeed. Trust:
You can always rely on us to be transparent, honest and objective. Intellectual Curiosity:
Our favorite questions are “Why?”, “Why not?” and “What’s next?” We blend new approaches with past experience to find forward-thinking solutions. Drive:
We are doers. We consistently find creative, innovative ways to understand and interpret the user experience. High Quality:
We know you have high expectations. We approach every single project with care and rigor. Fun:
We believe laugher and levity should come standard with everyday.
They say time flies when you’re having fun, but it really flies when you spend your days solving business challenges with smart targeted research. Key Lime Interactive started as just an idea that our CEO, Ania Rodriguez, was inspired at a UX conference to start her own firm by a strong professional woman. Today, Key Lime Interactive works with some of the world’s leading brands to uncover new ways to bridge the gap between user needs and business goals. You may know the story of how our company started, but it sprouted from the idea that if you have a dream and you put your mind to it you can succeed at anything.
Whether you have had first hand experience with us, or just heard great things through the grapevine, we’ve truly enjoyed every minute of the last six years. We’ve been fortunate to work with some of the most intelligent, driven and forward thinking professionals in the industry. We’ve partnered with our clients and worked hard to develop innovative UX research methods. We view ourselves as leaders in the modern workforce and implemented polices to support that vision such as our new vacation policy that gives our employees unlimited vacation hours. Today’s team takes pride in our work and are committed to bringing their A game each and every day, whether they’re at their desk or at the beach.
We’re proud of our culture. We have a phenomenal team of talented professionals who are committed to quality and our clients. We’ve evolved over the past six years growing from two to over twenty-two. We’ve come a long way and look forward to the future.
Here are just a few fun facts we’ve collected over the years:
In 2009 KLI had 1.5 employees. Currently, KLI has 22 employees and an extended network of contractors to field projects in their area of expertise.
Our revenue goals have grown 10 fold in 6 years, and we’re meeting them!
Our client list has grown from 2 to 92.
We’ve conducted over 4,800 moderated users and 15,000 unmoderated users have helped KLI shape products across 13 industries in a global market.
Every single team member has received personal accolades from our client partners. We are appreciated and respected by our clients, partners, peers and colleagues.
Selected to deliver a keynote presentation on KLI’s eye tracking study at the 16th annual Human Computer Interaction conference in Crete, Greece.
To set the stage for a recent webinar on behavioral personas, Key Lime Interactive called upon our colleagues at UX Fellows to share some stereotypical “personas” for each of their respective nations. The results were pretty creative and quite humorous!
Here’s what they had to say….
The UX Fellows is a global network for quality research. It is a circle of specialized user experience research agencies around the world that is dedicated to providing professional international user experience and usability testing.
by Nick Iuliucci
Our clients ask us some challenging research questions. As the global marketplace continues to mature one of the main questions asked is
Can we adjust the language on our current website to Spanish?
Will the site still have the same level of usability?
Challenge accepted! In an effort to better understand the impact of language and culture on multi-lingual businesses initiatives, we designed the first in a series of studies that use eye-tracking methodologies to measure the impact of the anthropological layer of subjective culture how it relates to web design elements, by deconstructing variations in gaze patterns.
We recruited 30 respondents (all from the US) and asked them to view two versions of the Best Buy site. One site in English and the other site in Spanish. Best Buy is a 1-to-1 site where language is the only difference in site design. The eye-tracking data showed that respondents who self-report as Hispanic and identify with the Spanish culture and language did demonstrate differences in gaze patterns versus those that identified with the English culture and language.
The chart below represents how cultural orientation manifests as a change in circular eye scanning on the English site.
This difference can be interpreted in two ways:
1) Respondents who are familiar with US cultural and language (English) are able to processes the information on the page rapidly allowing them time to shift around the page to items they prefer.
2) From a cognitive processing point of view, the US culture promotes a rapid short term attention approach instead of a deeper individual understanding of a site.
The second chart represents the eye scanning pattern difference on the Spanish site. Those with high U.S. cultural orientation scan the Spanish site but this time with a lack of the circular pattern. While our study is preliminary, it does support the idea that Spanish culturally-orientated individuals also show a shift in circular scan vs scan-only gaze patterns between the two sites.
Regardless of the complex anthropological or psychological foundations, the result represent directional data that seems to indicate that just translating the language of the site to match a new market, is not optimal if you are trying to maximize usability and maintain the desire experience for consumers.
While this difference requires further exploration, the impact on marketing approach and usability design are substantial. The Hispanic population in the US in 2013 was almost 53 million (17% of total), and will only continue to grow. To ignore that visual consumption of websites differs based on cultural background may alienate a growing customer base. Furthermore, all the respondents in this study currently live in the US, half in New York State and the rest in Florida. This is a clear demonstration that our cultural orientation identification method coupled with eye-tracking methodology provides a unique way to differentiate sub populations within a region.
Follow-up studies will further explore the potential of eye tracking tools to help us understand the cultural divergence between American and Hispanic-orientated individuals. If you would like a copy of the presentation, please contact us at email@example.com
Learn more about the growth of the Hispanic market:
US Census: Profile America Facts for Features “Hispanic Heritage Month” Huffington Post: Hispanic Population Facts: A Look At Latinos By The Numbers Pew Research Center: The U.S. Hispanic population has increased sixfold since 1970
Latino Populations Are Growing Fastest Where We Aren’t Looking