Toyota.com outperforms Chevrolet.com as a Tool for Fuel Efficient Vehicle Comparison
Key Lime Interactive (KLI) conducted short study that revealed 10+ opportunities for improvement on the websites of the Toyota Prius, Chevrolet Volt and Others.
We’re witnessing constant media coverage about the rising gas prices as we move into the warmer months. Therefore, now is an excellent time for automobile retailers to leverage their websites to highlight their fuel economy as they present their products to prospective consumers.
KLI compared and contrasted the websites of two compact vehicles that were reported to be top of mind when considering a fuel efficient choice. By observing and analyzing user interaction with the Toyota.com (Prius) and Chevrolet.com (Volt), researchers were able to identify ways that these auto retailers, and others, can improve their layout, messaging and calls to action to increase conversion.
Read More...Allstate Continues to Note the Needs of Hispanic Customers
Key Lime Interactive’s Mobile Insurance Report Identifies AllState as the Only Carrier in the Top 8 to Offer Mobile Properties in Spanish
In 2009 AllState made it clear that they were working to ensure effective communication and business practices with both the English and Spanish speaking US communities in which they offered their services. They integrated a Spanish-language national marketing campaign, complete with targeted tv spots and a Spanish website version that continued through 2010 and beyond. Today, those business goals remain unchanged and separate AllState from their competitors. In a recent study by the marketing research and usability company Key Lime Interactive, it was reported that of the top 8 US auto insurance providers, AllState was the only provider who offered their mobile solutions in Spanish.
Read More...Industry Study: Today’s Retail Customers Report Their Needs and Expectations of a Mobile Shopping Experience
Key Lime Interactive conducted a study aimed at understanding mobile shopping behavior. The results reveal key features users require, at-home and in-store mobile shopping behavior, and more.
In today’s consumer landscape we see retailers expanding and spending time to enhance their mobile offering in an effort to increase conversion on their mCommerce sites and apps. Often times, as they aim to keep up with the rapid pace of mobile growth, retailers fail to align their business objectives with their target end-user’s mindset, behaviors and preferences. To mitigate this problem Key Lime Interactive (KLI), a leader in mobile consumer experience testing and design, conducts frequent surveys to understand usage, trends, expectations, needs and preferences of retail consumers so that they may offer their clients current and relevant actionable recommendations for innovative, consumer-driven interfaces.
Read More...Which Retail Bank Offers The #1 Mobile Solution? Bank of America, Chase, Citibank and Wells Fargo Compared. Winner Announced in Free Webinar.
On December 6th, 2011, Key Lime Interactive (KLI) will share the findings of their Mobile Retail Banking Competitive Review. In this webinar, and associated detailed report, KLI profiles the competitive mobile landscape of the four largest US retail banks: Bank of America, Chase (JP Morgan Chase), Citibank (Citigroup), and Wells Fargo & Company and ultimately reveals which bank offers their consumers the best mobile solution.
The webinar will include a general discussion about what these banks are doing to provide for their retail banking customers via mobile optimized sites, apps (iOS and Android) and tablets (iPad). Additionally, KLI will share the methods employed to rank the banks based on consumers’ self-reported preferences and insights; provide a best-in-class feature list, as well as a comparative list the available features of the four; and identify trends and opportunities that bridge the gap between consumer expectations and the banking solutions.
Read More...8 Tips: Improve Design & Increase Mobile Commerce Conversion
Real users reveal trends. KLI takes note.
As top retailers strive to increase their mobile presence KLI continues to launch studies of all shapes and sizes to explore mobile trends. In the process our researchers are gaining intimate knowledge about the general expectations of today’s consumer and the love/hate relationship they’re developing with their favorite retailers.
As they shop on their smartphone or tablet “consumers don’t want to pinch and drag screens around and accidentally click unintended links. They don’t want to be autocorrected or type in 16-digit credit card numbers” says Rebeca Lergier, Sr. User Research Director at KLI. “They’re seeking simplicity; automatic detection, visual cues, one-click checkouts… We’ve gotten to the point where we can see pain points a mile away.”
Read More...Consumer Testing in a Mobile World
We’ve taken our research methods from the lab and into the wild.
The trends in mobile are changing rapidly. Feature priorities are broad and users’ expectations are demanding. Clients cannot simply take their traditional site and miniaturize it to fit on the screen of a smart phone or they’ll lag behind their competitors.
Our clients understand this and they’re considering their audience as a critical component to developing a successful solution.
In an effort to help our clients evaluate user behavior across form factors and operating systems that exist in this dynamic mobile world, we’ve found a few tools that help us move from the lab and into the wild.
Read More...Hispanic User Experience: Testing the Latinos
With 16% of the US Population being of Hispanic or Latino origin, it is no surprise that more and more websites, mobile sites, and mobile applications are being localized to Spanish. Similarly it is no surprise that more and more companies are quickly learning that simply translating one-for-one their English content is not sufficient. Conducting user research to gain insight on how such translation should work is critical for the success of these sites, especially since Hispanics behave differently than the general population.
You may be asking yourself, how do Hispanics behave differently, specifically in the digital world, than me? How is user research different when conducting research in the sessions in Spanish? And because there is a market, why aren’t all large companies investing in ensuring that Hispanics have full access, access that specifically addresses their needs, especially in their mobile market presence? Read more by clicking the link below.
Read More...Airline: Competitive Review of Mobile Properties
Key Lime Interactive (KLI) conducted a competitive review of the four (4) existing mobile apps of the largest U.S. airlines in the industry:
· Continental Airlines
· Delta Airlines
· Southwest Airlines
· and American Airlines
Join us at 2pm EST on Tuesday, July 28th to hear the detailed report about how each company ranks and who produces the best mobile app experience to date.
Read More...Engaging your Audience: Unlocking and Optimizing Multi-Screen Opportunities
We can’t imagine we’re alone as we notice a dramatic change, recently, in the needs of our customers. It seems that rather than independently testing how users consume the lean-back broadcast experience and the lean-forward web and mobile experiences as we did in the past, top brands are seeking our expertise to understand how these two mediums collide and complement one another.
With Nielsen reporting that 60 percent of people surf the web while watching TV, we certainly can’t blame them.
What are we doing at KLI to help our clients take advantage of the multi-screen opportunity?
Read More...Auto Insurance Mobile Competitive Landscape Webinar on May 19th 2pm
Which insurance provider offers the most comprehensive mobile capabilities? How do they compare to their competition? Which provider shows the best understanding of how to deliver a useful and easy mobile experience? KLI compared State Farm, Allstate, GEICO and Progressive and their respective mobile sites and applications in a mobile competitive review study. Each property [...]
Read More...Disney Cruise Lines Ranks #1 for Family Cruising
Earlier today, we presented the high-level results for the cruise industry benchmarking study that ran in late March on 4 sites: Disney Cruise Lines, Royal Caribbean, Norwegian Cruise Lines and Carnival Cruises. Here are our high level findings: » Most popular brand? Disney Cruises » Mostly likely to be recommend to friends? Disney Cruises, Royal [...]
Read More...New Website to Go Live Week of 4/18
We are working on our new website. Visit us the week of 4/18 as we plan to have our site up and running by then.
Read More...KLI to Present at UPA Conference in Atlanta on 6/22
Join on June 22 in Atlanta for the annual Usability Professionals Association Conference where we will be running a session titled “Head to Head: Usability Testing With and Without Eye-tracking” Summary of Session: Half of the room will observe a study with eye tracking and the other half will observe without eye tracking. After this [...]
Read More...Join us for a free webinar Tues Apr 12: Cruise Industry Benchmarking Study
Syndicated study focusing on Family Cruising aims to compare users experiences among popular brands: Carnival, Disney Cruise, Norwegian Cruise Lines, Royal Caribbean
Read More...Join us today @ SXSW
Believe Me or Your Own Eyes: Eye-Tracking Entertainment http://schedule.sxsw.com/events/event_IAP7255 Conference Room C 11AM
Read More...Jennifer Knodler joins the KLI team as SVP!
We are very excited to have Jen join us this week. She brings a wealth of eye tracking experience to the team. Also she will work with Ania on the day to day operations.
Read More...Combining Research Methods to Optimize User Experience Design
KLI Founder (Ania Rodriguez) will be part of a panel at Web 2.0 Conference in San Francisco #UX #Usability #UserResearch
Read More...We did it! Come see our panel lead by Ania Rodriguez at SXSW!
Believe Me or Your Own Eyes: Eye-Tracking Entertainment Panelists include: ESPN, THQ, Barnes and Noble, and 1 more!
Read More...KLI at NNG Conference
Rebeca Lergier is at the 2010 NNG Conference this week in Vegas. Say Hi to her!
Read More...Rebeca Lergier joins team!
Rebeca is a senior manager with over 10 years of experience creating research protocols, analyzing data, writing research reports and presenting results to senior leadership
Read More...KLI will be speaking at UPA2011
KLI session titled “To See or Not to See: Usability Testing Without vs. With Eye Tracking Head to Head” has been accepted. See you in Atlanta in 2011!
Read More...KLI to kick-off HFES/BayCHI day next Wednesday
Join us as we kick off the HFES/BayCHI day with a special session titled “Head to Head: Remote Usability Testing takes on live usability testing the in the HFES Ultimate Fighting Challenge” at the Hyatt Regency San Francisco on Wednesday September 29th at 8:30AM.
Read More...Key Lime Interactive Miami office moves to Doral, FL
Our new offices are now located at:
3901 NW 79 Ave, STE 263
Doral, FL 33166
Press Release: Hilton.com Ranks #1 in Competitive Search Usability Research
Study conducted using UserZoom
Read More...KLI/THQ to present experiences conducting eye tracking for gaming at IUE conference
“Exploring Eye Tracking for Games User Research: A case study of lessons learned” on Monday July 26, 2010 at 4:30 p.m. in Ann Arbor, Michigan
Read More...KLI is currently running the 2010 Hotel study with UserZoom. Sign up for the UX Benchmark Hotel Industry Study today!
Read More...KLI to attend CHI in April 10-15
We’ll be there on Monday and Tuesday. Looking forward to seeing everyone!
Read More...Internet Retailer February 15-17, 2010
KLI to exhibit at Internet Retailer Conference in Orlando, FL 2/15-17/2010 Come by our booth: http://www.internetretailer.com/IRWD2010/
Read More...IxDA Savannah, GA 2/5-7/2010
KLI to attend IxDA. http://interaction.ixda.org/
Read More...New website
KeyLime Interactive launches new site after grateful help from Myke and Austen at GoDaddy! Also, big thanks to Shomari!
Read More...KLI to present at UPA
KLI and ESPN to present “Touchdown! Remote Usability Testing in the Enhancement of Online Fantasy Gaming” at the 2010 International Conference of the Usability Professionals’ Association (UPA).
Read More...HFES Annual Conference
Visit us at our joint booth with UserZoom the 52nd HFES conference in San Antonio.
Read More...Healthcare Industry Study Webinar
For a growing number of seniors in the US, finding information on Medicare Supplemental Insurance is crucial, yet difficult. Using the UserZoom remote quantitative tool, we were able to analyze the online user experience when searching for this information on the web. Furthermore, we conducted a benchmark study to gain meaningful statistics such as ease [...]
Read More...10 reasons why to conduct remote automated usability testing
10) large sample size will give client statistical validity to decisions about what features/interactions with the site require attention 9) Unlimited geographic reach allows you to get information from users’ regardless of their location Users do these tasks at home in their own natural environment 7) While using your analytics tools you may get input [...]
Read More...Review of Ethnio
I had a nice call today with the folks at Ethnio. I discovered their “live recruiting” methodology for remote moderated tests and I’m very impressed. The idea of getting real users as they come onto to the site, intercepting, calling them and actually watching them REAL TIME is out of this world. Usually, when I [...]
Read More...Multilanguage Retail Commerce Providers
Praxtel Telecommunications uses NetSuite as their end-to-end platform. While NetSuite “markets itself” to be an all inclusive system, we have found that they have modulized their platform in such a way that the features needed require you to keep adding on and on modules. This is the case with my experience so far trying to [...]
Read More...Usability and SEO: A holistic approach
As a usability expert with over 10 years of industry experience working on UI designs and helping large fortune 500 companies test their websites for their customer experience, I recently became intrigued if there exists the practice of combining both usability and SEO expertise to arrive at the optimal site. In simple terms, usability is [...]
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