UX/CX Research Services for Better Product Decisions
UX/CX Research and Strategy
Key Lime Interactive combines human evidence, strategic interpretation, and industry expertise to help teams understand what customers need, reduce product risk, and decide what to build next.
Research That Drives Confident Product Decisions
Our UX/CX research services align customer insight with product strategy—reducing risk, validating innovation, and helping teams build experiences users love.
Discovery & Opportunity Research
Understand customers, uncover unmet needs, and identify where to invest.
Decisions supported:
Which customer problems matter most?
Where are the strongest opportunities?
What should inform the product roadmap?
- User Interviews
- Ethnographic & Contextual Research
- Diary Studies
- Competitive Research
- Persona Development
- Stakeholder Interviews
- Market Segmentation
Concept & Strategy Research
Determine whether an idea solves the right problem before committing resources.
Decisions supported:
Should this idea move forward?
Which concept is strongest?
How should the experience be structured?
- Customer Journey Mapping
- Concept Testing
- Card Sorting & Tree Testing
- Triad Testing
- Co-Creation Workshops
- Focus Groups
Design & Prototype Evaluation
Identify friction, improve usability, and refine experiences before development accelerates.
Decisions supported:
Can customers complete critical tasks?
What needs to change?
Is the experience intuitive enough to advance?
- Moderated Usability Testing
- Unmoderated Usability Testing
- A/B Testing
- Heuristic Evaluations
- Think-Aloud Studies
- Participatory Design
- Rapid Iterative Testing (RITE)
- Prototype Testing
Pre-Launch Validation
Confirm that products are usable, accessible, and ready for real-world conditions.
Decisions supported:
Is the product ready to launch?
What risks remain?
Which issues must be addressed first?
- Beta Testing
- High-Fidelity Usability Testing
- Accessibility Research (WCAG Compliance)
- Biometric Research
- Driver Distraction Testing
- Experience Validation
Post-Launch & Continuous Intelligence
Continuously enhance product performance with ongoing UX research and behavioral analytics.
Decisions supported:
Is the experience improving?
Where is customer behavior changing?
What should the team optimize next?
- UX Benchmarking
- Longitudinal Research
- Quantitative Surveys
- Behavioral and Clickstream Analysis
- Follow-Up Interviews
- Competitive Intelligence
- Experience-health Measurement
Industries
- Automotive / Recreational Vehicles
- Education
- Financial Services
- Gaming
- Healthcare
- Insurance
- Media & Entertainment
- Retail / eCommerce
- Technology
- Travel
Engagement Models
Customized / Mixed Method Research Programs
Stay on schedule with a large-scale, multi-method research program
Dedicated Resources
Expand your team with on-going CX/UX research and strategy
Bundled Projects
Get QuickInsights with a bundle of 3-9 remote IDI projects
Standalone Project
When you need an in-depth solution for one project