From Insight to Action: Turning Research Into Business Results

Presented at Quirk’s Media Event, LA 2025 | Key Lime Interactive

Research is everywhere, but impact often isn’t.

Consumer insights, UX, and CX teams are investing more than ever to understand users. But too often, that research never leaves the slide deck. It sits in dashboards, lost in email threads, or archived in presentations that never reach decision-makers.

The issue isn’t lack of data. It’s the lack of action. At the 2025 Quirk’s Media Event in Los Angeles, Key Lime Interactive’s President Eugenio Santiago addressed this challenge head-on: how organizations can operationalize research to drive measurable outcomes, not just compile findings.

Here’s the core takeaway:

Research that doesn’t drive change is wasted effort.

Teams that consistently deliver business value from research do three things differently:

1. They speak the language of impact—tying insights to revenue, churn, and conversion.
   
2. They embed research into operations—getting involved early and distributing insights in real time.
   
3. They prove ROI—tracking adoption and measuring before-and-after results across teams.

This isn’t about doing more research—it’s about making your research matter more.

Download the full session recap FROM INSIGHTS TO IMPACT:A Framework for Operationalizing Consumer Research