Mobile Auto Competitive Analysis


Mobile UX Competitive Analysis

(Published Bi-Annual in May and December)

The Auto Insurance Mobile UX Competitive benchmark report summarizes key features across the industry with the click of a button so that both industry leaders and small institutions can make at-a-glance strategic decisions. This detailed analysis features key areas that drive user satisfaction and quickly identify areas of improvement to satisfy existing and prospective customers. KLI’s research experts highlight opportunities based on a rigorous independent evaluation and that ultimately identifies trends and opportunities that move the entire industry forward.

Auto Insurance Competitive Index Overview

In this detailed report, KLI profiles the competitive mobile landscape of the eight largest US auto insurance providers:

The evaluation includes a general discussion about what these companies are doing for their existing and prospective customers via mobile-optimized websites and apps (iOS and Android). Data is captured from actual customers of each issuer and includes screenshots of features from behind-the-login screens of each provider.

KLI shares the methods employed to rank the providers based on consumers’ self-reported preferences and insights; provides a best-in-class feature list, as well as a comparative list of the available features; and identify trends and opportunities that bridge the gap between user expectations and the current mobile auto insurance solutions.

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Credit Card

These insights summarize new, successful, and well-received features across the finance industry.

Home & Renters Insurance

This report goes far beyond a basic heuristic evaluation or expert review, KLI’s methodology is unique because it incorporates consumer preferences.

Mobile Banking

The evaluation includes a general discussion about what these banks are doing to provide for their existing and prospective retail banking users via mobile-optimized sites and apps (iOS and Android). Data is captured from actual users of each bank and includes screenshots of features from behind-the-login screens of each provider.

Mobile UX Methodology

To create an overall score, we combine a capabilities assessment with user feature importance ratings. The capabilities assessment is created by examining the feature coverage of the auto insurance sites and applications. User ratings are determined by a consumer survey and card sort (n=500), to understand which features and capabilities are must-haves when interacting with the mobile property of an auto insurance provider. From those results, we were able to understand what users believed to be most important to them. We use this consumer data to determine the weighted score we give each feature when tabulating a final score for each mobile property.

Additional information about KLI’s methodology is detailed in the full report.

What's in this Analysis?

Brand Ratings

Curious who the top-ranking brands in your industry are? Here’s a sneak peek, but click below to request a full UX competitive analysis:


State Farm

Mobile Web Score: 90%



Mobile Web Score: 86%



Mobile Web Score: 85%

Competitive Insights

The unbiased third-party mobile UX research you need to stay ahead of your competitors. Competitive Insights, an intuitive competitive intelligence software, incorporates consumer preferences of features and capabilities that they consider critical for a successful experience including:

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Best-in-class Mobile CX Comparisons

Gain insights into typical behaviors and context for the use of your product with year-over-year brand performance ratings across mobile web + mobile app across iOS and Android.

Dynamic Change Tracking Tables

See when top brands in your industry update, remove or add new mobile features.

Play-by-Play Screenshot

Get full access to a library of screenshots of your competitor’s latest mobile designs indexed by feature, brand, and release date.

Features Ranked By Consumers

View results from over 500 active consumers on the mobile features they value most in your industry.


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